Market Overview

Unlocking the Value in Healthcare Data starts with a New Mobile User Interface


Unlocking the Value in Healthcare Data starts with a New Mobile User Interface

The key is an autonomously programmable user interface that leverages your purpose driven analytics to deliver preventative care in support of a prescriptive daily care plan for each individual patient.

PR Newswire

BOULDER, Colo., Aug. 22, 2018 /PRNewswire/ -- Thinking differently is the foundation of Boulder, Colorado based 3PHealth according to founder and CEO, Peter Cranstone. "Our goal was innovation without disruption when we focused on the challenge of enabling a personalized, evidence-based, longitudinal care map and access to a health ecosystem that brings together exactly the services each individual patient needs via mobile."

Choice® is a software tool that addresses one of healthcare's greatest challenges. How to meaningfully and empathetically create a seamless user experience that engages individual patients with a prescriptive daily care path, by enabling them to choose the products and configurations they want from an ecosystem of healthcare vendors, all from their mobile device.

Choice® is designed to solve three key business problems:

  1. Data Interoperability and Mobilizing Protected Patient Health Data Across Value Networks. Choice® enables you to connect the dots and weave together all of the care continuums in support of a patient's longitudinal care map by mobilizing meaningful consent to use patient data across decentralized care ecosystems. Choice® includes a HIPAA/GDPR compliant patient-controlled consent mechanism that is simple to integrate via web standards.

  2. Using Your Purpose Driven Analytics to Provide Preventative Relevant Daily Care for the Patient. Organizations struggle to deliver convenient, prescriptive, individual focused daily care that supports long-term healthy behaviors. Choice® enables you to engage each individual on a daily basis in a meaningful and consistent way. It transparently enables intuitive navigation of complex care systems and value networks, while ensuring that on-boarding remains simple.

  3. Closing the Healthcare Loop - Refining Your Engagement Strategy for Optimal Impact and Lower Costs. Choice® enables you to close the engagement loop by supporting a patient's healthy behavior change and empathetically engaging each individual daily, based on their unique intrinsic motivators. It offers the enterprise a competitive/collaborative advantage by optimizing their value network relationships. Choice® enables virtual scale, seamless access to lower cost business models, and both transactional and recurring revenues.

Choice® overcomes existing technology constraints with two key innovations. We combined a simple, consistent data privacy and individualization navigation framework with an autonomously programmable user interface (via HTML) to support intuitive navigation of complex care ecosystems. Choice® is web standard, simple to integrate with all existing infrastructure, and can scale from a single patient, to tens of millions of patients.

For more information or a product demo, contact info@3phealth or visit

Press Inquiries:

Investor Inquiries:

Liz Coker

Peter Cranstone

(303) 938-1769


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