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Luscious Cosmetics Releases 3D Zodiac Collection


Luscious Cosmetics Releases 3D Zodiac Collection

Luscious celebrates a starry summer with collection of 3D Zodiac toppers that allows fans to customize their bestselling Velvet Matte Powders.

PR Newswire

BEVERLY HILLS, Calif., Aug. 22, 2018 /PRNewswire/ -- In keeping with beauty's trending love affair with astrology and horoscopes, Luscious Cosmetics has designed a vibrantly colored collection of 3D zodiac-themed toppers for their bestselling Velvet Matte Powder compacts. Customers can select a free Zodiac topper to match their star sign with the purchase of the brand's bestselling multi-tasking face powder.

CEO and Founder, Mehrbano Sethi, explains, "My friends and I love horoscopes, it's a guilty pleasure we all enjoy. The goal is to offer a fun, fresh approach to a bestselling product, Velvet Matte Face Powder, that has sold more than 1,000,000 units since 2007. It's one of our most luxurious, multi-tasking products that has a cult following as a powder foundation and setting powder that stays put all day. This is a good way to spotlight a truly great product in the onslaught of new releases."

Beloved by celebrities, makeup artists, and beauty fanatics around the world, Luscious Cosmetics offers a range of cruelty-free, vegan products formulated for long lasting, vibrant color. With a brand philosophy focused on creating luxurious, skin-loving formulas, their products appeal to makeup lovers, while they continue to stay ahead of the curve with new and dynamic product launches. Hugely successful since its inception in 2007, Luscious Cosmetics now retails worldwide, with an aim to be the go-to brand for modern, global beauty.

Created by entrepreneur Mehrbano Sethi, Luscious Cosmetics offers a fresh, multicultural, global perspective on beauty. Passionate about makeup since childhood, Mehrbano found herself unable to find richly pigmented lipsticks to suit her South Asian complexion at drugstores while studying at Boston University. After years of experimenting with mixing her own cosmetics to find the perfect formula, she set out to build a brand that met high quality standards and built Luscious Cosmetics from the ground up. Today, Luscious Cosmetics is one of the fastest-growing beauty brands in the world.

Velvet Matte Oil Control Powder retails for $24 at and independent beauty retailers.

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Claire Ryan

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