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Sound Affects/Vevo Partnership Advances the War on Cancer

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Sound Affects/Vevo Partnership Advances the War on Cancer

PR Newswire

RIDGEFIELD, Conn., Aug. 22, 2018 /PRNewswire/ -- Sound Affects, a first-of-its-kind charitable crowdfunding platform for cancer innovations (www.soundaffects.org), announces strategic partnership with Vevo, the world's leading music video and entertainment platform.

"A major challenge facing any crowdfunding platform is that of cultivating the crowd that cares. This is particularly challenging for Sound Affects because the public is largely unfamiliar with the role of biotech innovations in advancing cancer cures to market," says Sound Affects' Founder and Director, Dr. Mona Jhaveri.

Sound Affects wants to change this by creating outreach mechanisms, where the potential of biotech innovation for helping win the war on cancer is shared across popular culture platforms, making this a common concern versus one for scientists or business people only. "Key to moving forward is our partnership with Vevo," Jhaveri states.

Capitalizing on the partnership, Sound Affects will launch its video series "Music Beats Cancer." Videos will highlight a partnered artist(www.youtube.com/channel/UCBkKKpA16xdPEJvpZ_UKytw/featured) - their music, their story and why they align with Sound Affects. In doing so, Sound Affects will help shape a new discussion around cancer innovation as an access to winning the war on cancer.

About Sound Affects

Sound Affects is a 501(c)3 charitable organization dedicated to supporting entrepreneurial biotech initiatives where exciting concepts have been advanced to treat cancer, but where lack of critical funding hampers efforts to move potential solutions forward. Sound Affects uses a crowdfunding platform enabling biotech innovators to access charitable donations, while empowering the public to directly and transparently support cancer solutions they find personally and intellectually appealing.

Sound Affects utilizes music as its principal medium to reach audiences that seek better outcomes. Through partnerships with emerging musical artists, Sound Affects is to shifting the conversation around the war on cancer, giving people the opportunity to actively participate in the innovation process, rather than rely on others for the arrival of "cures."

About Vevo 

Vevo is the world's leading all-premium music video and entertainment platform. With over 300,000 videos and 25 billion views a month globally Vevo connects artists with audiences from all over the world, providing exclusive music content, original programming and official music videos to fans.  

CONTACT: Mona Jhaveri, mona@soundaffects.org, 202-251-2672

www.soundaffects.org

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SOURCE Sound Affects

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