Market Overview

DATUM announces major product release providing the industry's first Partner Content Hub


DATUM announces major product release providing the industry's first Partner Content Hub

PR Newswire

ANNAPOLIS, Md., Aug. 21, 2018 /PRNewswire/ -- Today DATUM, a Leader in Data Governance software, announces the general availability of the Content Hub, a major platform update offering enhanced partner ecosystem automation and integration capabilities.

DATUM provides data governance and stewardship technology that helps large enterprises chart and navigate their best course to digital leadership.

The Content Hub is the industry's first metadata exchange for partner-curated Intellectual Property and use cases for metadata management and data governance, providing partners the capability to visualize and share their own standards-based best practices and frameworks in an exclusive storefront experience.

Customers are hungry for proof points and acceleration to serve the many use cases for trusted data.  With Content Hub DATUM partners can now tailor their unique IP with a shopping experience that provides customers the confidence and trust of a fast and proven return on investment. Customers striving to achieve measurable ROI from data governance are eager to see their service providers demonstrate their knowledge and capability in the form of content and proofs-of-concepts that reduce the risk of implementation. DATUM's ecosystem of partners has built valuable intellectual property on the Information Value Management® platform, and now partners can make their own gold-copy content available to customers in the same way DATUM content is provided. The Content Hub dramatically reduces the time and effort from both the customers and the partners in delivering a POC or operationalizing a data governance program.

"The Content Hub makes the experience of data governance and metadata management less theoretical and more experiential for our partners and customers by allowing partners to build specific Data Governance frameworks for their industries, their customers, their personas, and their use cases, and most importantly, they become portable," says DATUM President & CEO, Will Crump

DATUM began its partner program in earnest two years ago, and has quickly demonstrated the commitment, success and innovation to become embedded within the data management methodologies of the top data and analytics practices in North America.  This release builds on that success, providing the automated bridges that allow partner content and all relationships for metadata to transport from the partner curated libraries to the customer for immediate use. The release also includes enhancements to metadata ingestion and enhanced API support for metadata bridges within the technology ecosystem.

"The modern enterprise expects a platform that comes prepopulated with best practices content relevant to their industry, their use cases and their personas.  They expect that it will easily integrate with their existing system landscape, and have the ability to discover, ingest, and seamlessly communicate with other data sources. This provides a tailored experience for all users regardless of where they are in the Data Governance journey," says Cameron Ogden, DATUM VP Product Management.

Recognized as a Leader in The Forrester Wave™: Data Governance, Stewardship and Discovery Providers, and as a Leader in the Gartner Magic Quadrant for Metadata Management Solutions, DATUM drives decision integrity, empowering organizations to discover the right data and make the right decisions faster. By focusing on what data matters and why, DATUM's proven data governance and stewardship platform, Information Value Management®, delivers business value insights. Today, Fortune 500's trust DATUM as the data governance system of record to improve operational efficiency, deliver greater analytical insights and simplify compliance and regulatory reporting. To learn more, visit

Media Contacts:
Marie Crump, DATUM LLC


Cision View original content with multimedia:


View Comments and Join the Discussion!