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First Full-Service Direct Response Agency Joins Google Ad Grant's Certified Professionals Community


First Full-Service Direct Response Agency Joins Google Ad Grant's Certified Professionals Community

RKD Group joins Google's list of recommended Google Ad Grants partners.

PR Newswire

DALLAS, Aug. 21, 2018 /PRNewswire/ -- RKD Group, a Dallas-based nonprofit fundraising and marketing agency, has been selected by Google for their new Ad Grants Certified Professionals Community.

RKD Group is one of nine agencies globally, and the only full-service direct response agency, to be listed as a recommended Google Ad Grants partner.

"RKD Group has demonstrated Ad Grants expertise and a passion for helping nonprofits carry out their mission online," Head of Google Ad Grants Michael Hurtado said. "We are thrilled to welcome RKD to the Ad Grants Certified Professionals Community."

The agency is now listed in the Certified Professionals Directory, and will maintain direct video call access to the Google grants team and receive early access to new features and data programs.

With the grants team being so small, only a handful of organizations could be chosen and RKD Group met their rigorous criteria. The requirements included good stewardship by effectively representing the program values and goals, best-in-class account structure, and passing a Google Ad Grants assessment.

"We're very proud of our media team and excited about our invitation to this advanced network of professionals," stated Jarred Schremmer, RKD Group's Vice President of Digital and Media Strategy. "Joining this community is a great reflection of everything we have achieved for our clients, through their Ad Grants programs."

The Google Ad Grants program is a Google initiative to support nonprofits by allotting them up to $10,000 in in-kind Google Ads. The program is designed to help organizations extend their public service messages to a global audience, and greater impact on the world. Last year alone, Ad Grants awarded two billion dollars in advertising credit.

About RKD Group
RKD Group raises more than $100 million annually for nearly 250 nonprofit organizations, including hospitals, social service, health, disease research, animal welfare, and faith-based charities. RKD Group's data-driven, multichannel approach accelerates net revenue growth, builds long-term donor relationships, and drives online and offline engagements and donations. With a growing team of 200 professionals, including award-winning creative leadership, over 40 digital fundraising experts, and world-class data scientists, RKD Group creates breakthroughs never thought possible.

About Google Ad Grants
Google Ad Grants provides qualified nonprofits with $10,000 USD of in-kind advertising every month from AdWords, an online advertising solution from Google. This allows nonprofits in the Ad Grants program to attract donors, raise awareness for their organization, and recruit volunteers with in-kind advertising on Google Search using the Google Ads platform. For more information visit

Suzanne Anderson

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