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Authors Ranga Shetty and Sajithra K's Book 'The Innovation Imperative' Shares a Formula for Innovation!


Authors Ranga Shetty and Sajithra K's Book 'The Innovation Imperative' Shares a Formula for Innovation!

The prerequisite to be successful in the Conceptual age is to think creatively, test and validate hypotheses rapidly, connect the dots between the idea and its ecosystem, and socialize ideas with authenticity. This book addresses that.

PR Newswire

BANGALORE, Karnataka, Aug. 21, 2018 /PRNewswire-PRWeb/ -- 'The Innovation Imperative' is written in the form of a Business fable with the four disciplines of Innovation tailored into its storyline. The storyline revolves around the main character Kumar, a bright software engineer at the center of a crisis in a start-up company. Their product is unable to sustain customers' interest beyond initial trials. Their investors are threatening to pull the plug. Amidst all this, Kumar is facing a personal turmoil. For the first time, he feels ill-equipped to face a challenge. His manager had asked him to step up and innovate. His engineering training proves inadequate. He feels helpless and ill-equipped.

A chance meeting with a veteran mentor, Judith helps him turn things around. She guides him on a journey of innovation that might potentially save his company. Through this book, the authors have aimed to establish that a compelling case for practicing a structured approach involving four specific disciplines is enough to propel one's journey of innovation.

The information age is rapidly morphing into the innovation age. Businesses that do not develop a culture of innovation will get disrupted. 'The Innovation Imperative' addresses the need of knowledge seekers and professionals who are looking for a simple road-map to navigate such troubled waters. The book is currently available on Amazon, Flipkart, a few bookstores in India, and other e-commerce sites. More details can be found at

About the Authors:
Ranga Shetty
Ranga Shetty has three decades of work experience in the software industry and has worked in the U.S.A and India – building world-class engineering teams, driving product innovation, transforming engineering processes and developing leadership talent at large technology companies (HP, Cabletron, Intuit, Yahoo, Altisource) and an advanced technology startup (Cygsoft). Educational qualifications include two master's degrees – one in Electrical Engineering from Rensselaer and another in Engineering Management from Stanford University.

Sajithra K
Sajithra K has 12+ years of experience (HP, Bell Labs, Alcatel-Lucent (Now Nokia), Altisource, Unilever etc.) with cross functional expertise in General Management, IT Delivery, Business Strategy, and Employee Innovation. She has a Master's degree in Business Administration and a Bachelor's degree in Electronics and Communications Engineering. She published her book 'Trees from dirty seeds' in 2016. Her paper on Social media is cited by Authors worldwide in papers, PhD thesis, and books.


SOURCE The Innovation Imperative

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