Market Overview

Opportunities in the Global Biscuit Market to 2023: Increasing Demand for Convenience Food is Driving Growth

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Opportunities in the Global Biscuit Market to 2023: Increasing Demand for Convenience Food is Driving Growth

PR Newswire

DUBLIN, Aug. 20, 2018 /PRNewswire/ --

The "Global Biscuit Market - Growth, Trends, and Forecast (2018 - 2023)" report has been added to ResearchAndMarkets.com's offering.

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The global biscuits market is expected to reach USD 135 billion by 2023, at a CAGR of 5%.

The market for biscuits is very promising. The biscuits market is all about effective decision-making and strategic planning as to how to sell, what kind of packaging should be done, what the pricing strategy will be, etc. Product innovations are changing the market dynamics globally.

Increasing Demand for Convenience Food is Driving the Market Growth

Demand for biscuits is increasing due to the innovative packaging, new flavors, shapes, technologies. The major factors driving the growth of the biscuits market are the increasing preference for convenience and snacking. Expanding demand for healthy snacks and increase in per capita consumption in developing countries are also driving the global biscuits market. Demand for natural and GMO free products is high, which is a great opportunity for the market players.

The proliferation of supermarkets and hypermarkets has led to an increased visibility of the biscuits available in the market. High raw material cost and growing tax burden on the industry would restrain the biscuit market growth in the near future. The growing interest in premium products would provide future growth opportunities.

Savoury Biscuit is the Leading Category

The savoury biscuit market has seen considerable growth in recent years, benefiting from the growing consumer trend toward healthier alternatives to sweet snacks. Manufacturers have also given the market greater appeal by introducing exciting products and flavors like tomato salsa, onion & garlic, cream cheese among others, while emphasizing on the health benefits of the biscuits.

Europe is Leading at the Regional Front

The biscuits market has been geographically segmented into North America, Europe, South America, Africa, and Asia-Pacific. The market is currently dominated by Europe, followed by North America. The growth in these regions clearly lags behind the projected market growth in the developing countries. Asia-Pacific represents the fastest growing market for biscuits, led by China and India. By production, India is the third largest manufacturer of biscuits after the United States and China.

Key Developments

  • May 2016 - The FMCG giant ITC is focusing on tapping the niche market for health biscuits, which includes digestive biscuits. To compete with brands, like Britannia Nutri Choice, McVities Digestive, and Parle Simply Good, the company launched Sunfeast Farmlite digestive biscuits in India.
  • October 2015 - Mondelz International produces Oreo in Russia and plans to enhance distribution and marketing support to leverage the brand.

Key Topics Covered

1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definitions

2. Market Insights
2.1 Market Overview
2.2 Market Trends
2.3 Industry Attractiveness - Porters Five Forces Analysis
2.3.1 Bargaining Power of Suppliers
2.3.2 Bargaining Power of Consumers
2.3.3 Threat of New Entrants
2.3.4 Threat of Substitute Products and Services
2.3.5 Degree of Competition

3. Market Dynamics
3.1 Drivers
3.1.1 Easy Availability, Affordability, and Convenience
3.1.2 Growing Demand for Sugar-Free High Fiber Biscuits
3.2 Restraints
3.2.1 Intensified Competition from Private Labeled Brands
3.3 Opportunities
3.3.1 Growing Demand for New Flavored Cookies

4. Market Segmentation
4.1 By Type
4.1.1 Introduction
4.1.2 Savory Biscuits
4.1.3 Plain Biscuits
4.1.4 Cookies
4.1.5 Filling Biscuits
4.1.6 Others
4.2 By Distribution channel
4.2.1 Introduction
4.2.2 Convenience Stores
4.2.3 Supermarkets/Hypermarkets
4.2.4 Specialist Retailers
4.2.3 Others

5. Regional Market Analysis
5.1 North America
5.1.1 US
5.1.2 Canada
5.1.3 Mexico
5.1.4 Rest of North America
5.2 Europe
5.2.1 Spain
5.2.2 UK
5.2.3 France
5.2.4 Germany
5.2.5 Russia
5.2.6 Italy
5.2.7 Rest of Europe
5.3 Asia-Pacific
5.3.1 China
5.3.2 India
5.3.3 Japan
5.3.4 Australia
5.3.5 Rest of Asia-Pacific
5.4 South America
5.4.1 Brazil
5.4.2 Argentina
5.4.3 Rest of South America
5.5 Africa
5.5.1 South Africa
5.5.2 Rest of Africa

6. Competitive Landscape
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis

7. Company Profiles
7.1 Parle Products Pvt. Ltd.
7.2 Burtons Biscuits
7.3 Kraft Foods
7.4 Mondelez International
7.5 Nestle
7.6 McVities
7.7 Dali Group
7.8 Britannia
7.9 United Biscuits
7.10 Kelloggs
7.11 Arnotts Biscuits Limited
7.12 Danesita

For more information about this report visit https://www.researchandmarkets.com/research/chgkmt/opportunities_in?w=5

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