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Portada Announces the Finalists of the 2018 Portada Awards, Winners to be Chosen at #PortadaNY on September 25

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Portada Announces the Finalists of the 2018 Portada Awards, Winners to be Chosen at #PortadaNY on September 25

The awards will recognize the best in multicultural and sports marketing in five categories: Top Marketer Driven by Multicultural Insights, Top Marketing Campaign Driven by Multicultural Insights, Best Soccer-Specific Activation in North America, Best Multicultural Engagement Activation by a Brand with a Team or League, and Grassroots Multicultural Fan Engagement by a Team, Property or League

PR Newswire

NEW YORK, Aug. 20, 2018 /PRNewswire/ -- Portada, www.portada-online.com; the leading networking solutions platform for dynamic tech, marketing and media companies targeting consumers through cultural insights and passion points, has announced shortlists for the 2018 Portada Awards in its five different categories. The finalists were chosen by the members of Portada's Council System and Editorial Board.

The Portada Awards Finalists Are Here, Who's Your Favorite? #PortadaNY

"We are thrilled to have received so many nominations of talented marketers and agency executives that work hard every day to communicate with consumers in a truly meaningful way. We're happy to announce the outstanding finalists and we're very much looking forward to the Award Ceremony at #PortadaNY," said Janet Grynberg, Portada's Head of Content.

The Portada Awards Ceremony will be the perfect way to close a full day of thought-provoking conferences, put together with the help of Portada's premium partners AcuityAds, Adsmovil, HCode, Geoscape, Latcom, Pulpo Media, Undertone, and VidaPrimo.

To get tickets to the award ceremony, or to the whole Portada New York conference day, go to https://www.portada-online.com/events/portadanewyork/. Portada will donate 25% of each ticket to non-for-profit partner BOSS, the Business of Sports School in New York City.

The award finalists were shortlisted per category as follows. To find out more about them and their initiatives, visit https://www.portada-online.com/awards/

Top Brand Marketer Driven by Multicultural Insights
Caro D'Antuono, CMO, Northgate Gonzalez
Edwin Gotay, Director, Multicultural Marketing, NASCAR
Jorge Inda Meza, Head of Marketing, West Region, Anheuser-Busch
Ariela Nerubay, CMO, Curacao
Juan Ochoa, Director of Marketing at beIN SPORTS USA
John Sandoval, Brand and Latino Marketing Manager, Intuit

Top Campaign Driven by Multicultural Insights 
T-Mobile, "World Cup 2018"
Gallegos United, "El Chavo"
d exposito & partners, "AARP "Cada paso del camino"
Gallegos United, "Xfinity - Beautifully Bilingual"
MARCA Miami/DishLATINO, "Sigue haciéndola"
Acento Advertising/Wells Fargo, "2018 Soccer Campaign"
AC&M Group, Bojangles', "TeleBOvela: El Sabor de la Pasión"
Spotify, "Luis Miguel"

Grassroots Multicultural Fan Engagement by a Team, Property or League
NASCAR Latino, "NASCAR Latino Grassroots Influencer Program"
Chicago White Sox, "Hispanic Heritage Month 2017"
San Francisco Glens SC, "¡Arriba Los Glens! (SF Glens SC and Casa Sanchez SF: A Community  Partnership)"
ARIZONA DIAMONDBACKS, "HISPANIC HERITAGE DAY/LIGA MEXICANA DEL PACÍFICO"
Sports Marketing Monterrey, "SocioMX Tour 2018 (Pro-Mexican soccer clubs touring in U.S.)"

Best Multicultural Engagement Activation by a Brand with a Team or League
American Airlines, "Extending the Culture of Carnaval / When RIO Carnaval meets U.S. Basketball"
Daisy Brand, "Match the Passion: Common Passion Points for Daisy & Our Hispanic Consumers"
Chicago White Sox, ""Game Changers: Latinos in Sports Business"
Netflix, "World Cup"

Best Soccer-Specific Activation in North America
Toyota Sponsorship of the Club America Tour Aguila US, "Vayamos Juntos, Fanáticos"
beIN SPORTS, "beIN BED Campaign"
Las Vegas Lights FC (USL), "Franchise Launch: Las Vegas Lights FC"
Continental Tire, "Celebrating Soccer"
Sprint, "La Futbolera"
New Balance Soccer, "New Balance Soccer #GameChangerSeries"
Club de Cuervos / Netflix, "Chava en Rusia"

About Portada

Portada is a leading networking solutions platform for dynamic tech, marketing and media companies targeting consumers through cultural insights and passion points in the Americas.  Portada members receive top business leads through a guaranteed amount of annual meetings with brand marketing executives. In addition, members obtain best-in-class advertising and PR services through Portada media (events, digital-social and print magazine) with an audited reach of more than 120,000 marketing, tech and media executives. (www.portada-online.com). Check out testimonies of Portada's exclusive Council System members at (https://www.portada-online.com/2018/05/31/loreal-allstate-coty-and-many-more-share-their-experience-with-portadas-council-system-membership/)

About BOSS

As a Career and Technical Education (CTE) school, BOSS reflects New York City's vision of quality, relevant schools preparing students for 21st century standards. With ten pro sports teams, hundreds of minor league, community, and college athletic programs and venues, countless print, broadcast, and internet media outlets, and thousands of advertisers and sponsors, the city's sports management and media industry offers countless career paths for young people who graduate high school with a foundation in reading and writing, technical business skills, and an understanding of professional conduct.

To find out more about the above cited services, please contact Sales Coordinator Michelle Lopez at michelle@portada-online.com.

Media Contact: Marcos Baer, isabel@portada-online.com, + 52 1 5564162299

 

Portada Awards 2018 (logo) (PRNewsfoto/Portada)

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SOURCE Portada

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