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A Quebec Company is Giving the Agri-Food Giants a Run for their Money

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A Quebec Company is Giving the Agri-Food Giants a Run for their Money

Canada NewsWire

With customs tariffs being imposed on imported condiments, Maison Orphée is taking a major step by launching a new line of 100% Canadian mustards.

QUEBEC CITY, Aug. 20, 2018 /CNW Telbec/ - Today Maison Orphée unveils its new line of mustards made entirely in Canada from Canadian mustard seeds. With the recent imposition of customs duties on imported condiments, the company sees an opportunity to compete with the world's agri-food giants by bringing affordable, high-quality condiments to market across the country.

A Québec Company is Giving the Agri-Food Giants a Run for their Money (CNW Group/Maison Orphée)

Founded in Quebec City in 1983, this small family business now has 37 employees. In the wake of the debate surrounding ketchup tariffs, its owners—sisters Élisabeth and Élaine Bélanger—are proud to be taking an important step in their growth strategy by launching a line of Canadian mustards.

"Maison Orphée's goal is to be the only all-Canadian mass-market mustard on the shelf. With these everyday staples, we are confident we can compete more directly with the leading international mustard brands, while also appealing to consumers looking to buy Canadian," said Élisabeth Bélanger.

Maison Orphée recently invested $2 million to add a management information system, mustard production line, and cider vinegar production line to its operations. In addition to the new selection of mustards, three new salad dressings have been added to the product portfolio in a bid to increase Maison Orphée's market presence.

Built on a tradition of developing wholesome, simple products to make everyday meal preparation easier, the company has long been a local favourite, especially for its olive oils and salad dressings.

FOUR MUSTARDS TO MAKE EVERYDAY MEALS EASIER

Yellow Mustard with Turmeric – For hot dogs

This is the go-to classic for sandwiches and cookouts, with a bold, fresh, all‑natural taste thanks to fresh turmeric and no added sugar. Certified GMO‑free.

Maple and Harissa Mustard – For sandwiches

This mustard takes the palate by surprise with a harissa and chipotle blend and a touch of maple sweetness, for a deliciously complex spiciness.

Horseradish Mustard – For grilling

A bold, unique taste from the distinctive flavour of horseradish is the perfect accompaniment for grilled meats, fish, or salad dressings.

Dijon Mustard – For salad dressings

Don't let the sweet aroma fool you—this spicy mustard adds quite a kick to salad dressings, sandwiches, and grilled meats.

About Maison Orphée

A small family business founded in Quebec City in 1983, Maison Orphée is the no. 1 brand of first cold‑pressed oils and healthy condiments in Canada. True artisans, the Bélanger family takes pride in seeing their passion make it onto consumers' plates by developing wholesome, healthy gourmet products that make everyday meals easier. The company has a portfolio of 100 products and serves nearly 1,000 points of sale across Quebec and Canada.

 

SOURCE Maison Orphée

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