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84% of Generation Active Would Still Work Out Even If They Could Be Fit Without It


84% of Generation Active Would Still Work Out Even If They Could Be Fit Without It

2nd annual study by Zoom finds the role of fitness continues to grow in the lives of Americans.

PR Newswire

NEW YORK, Aug. 16, 2018 /PRNewswire/ -- According to a study conducted by +Kam, 84% of fitness-conscious Americans would still work out even if they could be fit and healthy without doing so. This is up from 76% when the same question was asked in 2017. The survey, which polled over 1,100 members of Generation Active, was commissioned by Zoom, the exclusive advertising and health content provider for the nation's largest health clubs. Zoom defines Generation Active as the over 100 million Americans who exercise at least twice a week. The full study results can be found on Zoom's website:

It may seem shocking that the majority would continue to exercise, but the reasoning becomes clear when their motivations are considered. 75% of respondents cited an improved mental state/stress relief as a top reason they work out. Other top motivators include a better overall quality of life and providing an escape/"me time". Understanding these key drivers further proves that this generation is made up of so much more than health nuts and gym rats; it is an overall lifestyle that is consuming the masses.

Other key findings from the study include:

  • When asked what they consider most important in their lives, fitness ranked above hobbies and social lives (behind only family and tied with career).
  • More than half of respondents said prioritizing fitness is a requirement in a potential partner.
  • 84% said they do or plan to teach fitness as a priority to their children.
  • 71% find the advertising in their gym relevant.
  • 68% of respondents said they are interested in learning more about, trying and/or buying products they hear about in health clubs.

About Zoom Media

Being active is no longer separate from being alive. Generation Active represents the movement of over 100 Million Americans that refuse to be defined by when they were born. They instead demand to be defined by what they do, which includes following a regular exercise routine. Zoom Media is an international media and marketing company that specializes in reaching Generation Active. Zoom's media network includes more than 5,000 health club locations across the United States, Canada, and the United Kingdom. Zoom's digital media networks are measured by The Nielsen Company in North America and reach over 31 million unique consumers, in addition to millions more that are reached with digital and mobile media and custom promotions.


Contact: Anne Fiedel, 419-564-4473

(PRNewsfoto/Zoom Media)

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SOURCE Zoom Media

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