Market Overview

Federated Realty Ushers in New Market


Federated Realty Ushers in New Market

PR Newswire

GREAT FALLS, Va., Aug. 16, 2018 /PRNewswire/ -- Federated Realty (FRe) introduces an Intelligent Brokerage model in response to unmet demand from the residential real estate customer for fully comprehensive, yet economical, real estate services. FRe has taken the traditional, commission-heavy real estate transaction model into the information age by having a highly skilled team using advanced data and technology innovations to maximize asset exposure, reduce transaction costs and streamline the home selling process.

Operating in Maryland, Virginia and the District of Columbia, FRe has already captured significant market share by replacing the traditional commission based model with a $1000 flat fee structure, saving sellers millions of dollars in otherwise forfeited homeowner equity. "We believe that for far too long brokerages have conveniently justified the impact of high commissions on their clients by hiding behind the traditional model of selling real estate. Our model is based on the fact that you no longer need offices on every corner nor agents at every door to sell a house. Instead, by taking advantage of the same low marginal cost technologies, we are operating more efficiently and growing at a faster rate than anything the real estate industry has ever experienced," says Artin Afsharjavan, CEO of Federated Realty.

Recognizing that other brokerages have experimented with various types of lower fee models, Afsharjavan acknowledges that some may confuse FRe's business model with yet another iteration of those models. However, FRe offers much more than a flat fee advantage to its clients. FRe's licensed Listing Agents are experienced and on average handle 10 times as many transactions as traditional agents. According to Jake Shvilly, FRe's Chief Operations Officer, "Our licensed Listing Specialists have an exceptional level of skill and expertise that only comes with experience in a high volume, high growth environment".

According to Principal Broker Michael Ahmadinejad, some have attempted to recruit FRe's Listing Specialists but, "Our specialists choose to stay with us because of the unsurpassed value and service we deliver to our clients and because they anticipate FRe's continued growth based on the success of our innovative brokerage model". FRe is continuing to train and fill licensed listing specialist positions to meet the needs of its aggressive growth plans, and currently operates a ratio of 60 to 1 in terms of applicants who submit their resume to those who are ultimately offered a position to join the company.

Media contact:
Ari Salehi 

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SOURCE Federated Realty

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