Market Overview

Gutzy Launches New SUPERGREEN Organic Gut Health Snack and expand distribution nationwide


Gutzy Launches New SUPERGREEN Organic Gut Health Snack and expand distribution nationwide

Learn more about the growth of 'Healthy Fresh Snacking' and Gut health

PR Newswire

NEW YORK, Aug. 16, 2018 /PRNewswire-iReach/ -- Gutzy proudly introduces the first refrigerated organic Supergreen gut health snack in a pouch and expanded distribution to over 3,000 supermarket locations nationwide (including Publix, Safeway, Stop&Shop, Giant and Wegmans). A revolutionary plant-based superfood created for those who care about their gut health, Gutzy Supergreen offers delicious organic Apple, Spinach, Kiwi and Kale blended with a Prebiotic fiber and vitamins. In short: Gutzy nourishes the good bacteria in our gut and supports our digestive system throughout the day, resulting in improved overall wellness and energy.

Rise of 'Fresh healthy Snacking' & Gut Health

"Fresh Snacking on products in the health and wellness channel' is one of the hottest trends in food retailing" according to Bob Benenson from New Hope Media. The 'Healthy Fresh Snacking' Segment in portion-sized grab and go format at the perimeter of the store is the fastest growing (+8% to $6.8b) vs the total snack market being flat ($59.8b) according to SPINS. 'We are seeing brands like Perfect Bar and us experiencing double/triple digit growth as consumers are looking for healthier and fresher options' says David Istier – founder of Gutzy.

Gut Health is becoming a mega-trend driven by growing scientific research and also the rise in popularity of products such as Kombucha, Kimchi, Sauerkraut …with consumers. "With gutzy, we share a similar consumer with Kombucha. A consumer who is looking for organic plant-based foods and beverages which deliver on making her/his gut healthier and more balanced' says Istier.

Gut Health & Fiber

The topic of gut health is not a new concept.  Two thousand years ago, Hippocrates, the father of modern medicine, was quoted "All disease begins in the gut". Today, consumers are finally coming around to the importance of gut health. Fact: inadequate fiber intake is widespread as Americans typically consume less than half of the recommended daily amount of 25g (Slavin, 2008). Fiber is now recognized as playing a critical role in reducing the risk of cardiovascular disease, obesity, and type 2 diabetes, and is essential for optimal digestive health. (The Journal of Nutrition by the American Society for Nutrition, 2012).

What is a Prebiotic?  It's a type of dietary fiber that nourishes the healthy bacteria that already exists in our guts. A relatively new concept in the wellness sector, Prebiotics are the first building blocks to work towards improved digestion and overall health.  A Prebiotic is a Probiotics best friend!

Keeping track of the when, where and how you get your daily fiber - Prebiotics, fruits, veggies & grains is no easy feat.   And for busy folks on-the-go it can seem nearly impossible.

"With Gutzy, we made getting the proper nutrition super easy. We're all about feeding the good bacteria and keeping the experience delicious and affordable. And of course we're organic and plant based." says Istier.

About Gutzy

One pouch of Gutzy  provides a serving of Organic Fruit and Veggie, 6g of Prebiotic fiber, multi-vitamins B&C for sustained energy. Consuming 1-2 pouches a day will stimulate the growth of good bacteria, reduce harmful bacteria and improve digestion - the first positive effects will be felt within 1 week and fully after 4 weeks.

Gutzy Organic Gut Health snacks are currently available in 6 flavors. Each pouch is a 3.9 oz single serving, less than 100 calories, gluten-free, vegan, and non-GMO. To learn more and find a retailer near you that carries Gutzy please visit

For more information or to request a product please contact David Istier via email:

Media Contact: David Istier, Keep Moving inc, 6464381430,

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