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Tennessee State University Partners with Liaison to Streamline Admissions for All Stakeholders


Tennessee State University Partners with Liaison to Streamline Admissions for All Stakeholders

Historically Black College/University (HBCU) Joins Five Centralized Application Services (CASs™) and Implements Liaison's Enrollment Marketing Platform (EMP™)

PR Newswire

WATERTOWN, Mass., Aug. 16, 2018 /PRNewswire/ -- Tennessee State University today announced that it has chosen Liaison International, the leading provider of higher education admissions management and enrollment marketing solutions, as its strategic admissions and enrollment marketing partner.

For more than 20 years, Liaison has streamlined the process by which higher education institutions identify, recruit and enroll best-fit students. More than 5,000 programs on over 800 campuses nationwide reach prospective students, outsource administrative tasks and create exceptional experiences for applicants across the full enrollment cycle--from first interest to first day on campus--through our admissions management and enrollment marketing solutions.

As a part of this collaboration, TSU will provide a better experience to applicants through five of Liaison's Centralized Application Services (CAS™). Prospective graduate management students can now apply for TSU's business programs through BusinessCAS™; Prospective graduate engineering students, through EngineeringCAS; Prospective master's-level social work students, through SocialWorkCAS™; and prospective graduate psychology students, through PSYCAS™. All of TSU's graduate programs that are not affiliated with a national CAS are now members of GradCAS™, which Liaison launched to extend the benefits of a CAS to those not served by a professional association-based service. 

When applying through a CAS, TSU applicants have access to a user-friendly application and a convenient single portal to discover all available programs of potential interest. Applicants can easily apply to multiple programs with one set of materials and track the status of their applications in real time. Since these services facilitate program discovery by providing students with a central directory, each CAS will expand TSU's global applicant pool, helping admissions professionals find and engage more and higher quality students as they build their next class. Liaison's processing team will now take on what were previously burdensome administrative tasks, creating more time for these professionals to focus on holistic application review.

In addition to joining the five CASs, Tennessee State also now leverages Liaison's Enrollment Marketing Platform (EMP™), a cloud-based solution that helps admissions offices deliver highly personalized communications to prospective students. The intuitive platform scales outreach, giving admissions officers time to engage authentically with a greater number of contacts. Through its 360-view of campaign performance and robust time management features, programs that leverage EMP save money and time while determining which applicants are the best fit for their schools.

"This strategic partnership will help us drive enrollments, and it will increase the accessibility of our educational opportunities for students," said Dr. Robbie Melton, interim dean of TSU's Graduate School. "We are excited that each CAS will provide TSU applicants with a one-stop customized admissions portal that offers them more control over their applications, and our admissions office is looking forward to using EMP to expand our applicant pool through targeted, automated and trackable recruitment marketing campaigns." 

Liaison's Founder and CEO George Haddad added: "At Liaison, we are committed to helping universities like TSU build strong, holistic pipelines of applicants with diverse backgrounds and skills. We are excited to use our over two decades of experience in the admissions space to support this University, and we look forward to continuing to expand our relationship."

To learn more about how Liaison helps institutions like TSU build better classes, visit

About Tennessee State University
With more than 8,000 students, Tennessee State University is Nashville's only public university and is a comprehensive, urban, co-educational, land-grant university offering over 38 bachelor's degree programs, 25 master's degree programs, seven doctoral degrees and advanced certificates delivered both on-ground and online. TSU has earned a top 20 ranking for Historically Black Colleges and Universities according to U.S. News and World Report and was rated as one of the top universities in the country by Washington Monthly for social mobility, research and community service. Founded in 1912, TSU celebrated 100 years in Nashville during 2012.

Visit the University online at

About Liaison International
Over the last two decades, Liaison has helped over 7,000 programs on more than 800 campuses more effectively manage admissions through its Centralized Application Service (CAS™) technology and complementary processing and support services. Partnering with over 30 professional associations, the company has developed discipline-wide services for a range of fields, including most of the health professions, as well as engineering (EngineeringCAS), graduate management education (BusinessCAS), graduate education (GradCAS), social work (SocialWorkCAS), psychology (PSYCAS) and architecture (ArchCAS).

To learn more, visit

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