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Captain Morgan Taps Adam Devine to Join the Crew in Support of House Parties Everywhere

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Captain Morgan Taps Adam Devine to Join the Crew in Support of House Parties Everywhere

Comedian Stars in Rum Brand's New Campaign Launching in Advance of National Rum Day

PR Newswire

NORWALK, Conn., Aug. 15, 2018 /PRNewswire/ -- Comedian and actor Adam Devine has been appointed to the position of Captain Morgan Chief Party Officer, effective immediately, the iconic rum brand announced today. In this position, Devine will star alongside Captain Morgan in a new television campaign and will be charged with helping party-goers across the country live #LikeACaptain year-round. As the first rum-appointed Chief Party Officer in history, Devine brings years of epic (and of course responsible) partying skills to the position.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8374851-captain-morgan-adam-devine-live-like-a-captain/

Devine's first task? Crash a 30th birthday party in South Carolina last month to surprise the bejesus out of Tyler Tills, a diehard Devine fan, while igniting an unforgettable night inspired by the brand's latest campaign. Tills was celebrating with a group of his closest buddies before Adam showed up with a DJ and a shotski (google "shotski" and prepare for envy). Cameras rolled as Tills opened the door to find his favorite comedian ready to party. Devine posted the clip on his Instagram feed earlier this week and the full video can be viewed here.

"I've been living like a Captain for many years," said Adam Devine. "I'm glad my love for the brand has evolved from demanding everyone call me 'The Captain' at parties to now being the Chief Party Officer for the Captain himself. I look forward to throwing many parties together in the future and spreading the Captain Morgan lifestyle."

Additionally, Devine is the co-star of the brand's latest advertising efforts – the evolution of the "Live Like A Captain" campaign that premiered last summer. In the new iteration, Devine swings by the Captain's house party, bringing the fun with him. The spot will begin running online tomorrow, on National Rum Day, before making its television debut in October with other digital content being released periodically.

"Captain Morgan needed a Chief Party Officer who can not only dominate a game of corn hole, but is the first to order a ride home for the group," said Captain Morgan Vice President, Linda Bethea. "There is no doubt that Adam brings an unprecedented level of energy and fun with him wherever he goes."

Whether you're enjoying a cocktail on National Rum Day or taking a shot of the new Captain Morgan Apple Smash at your next house party, make sure you do so responsibly (and with a shotski if you can find one). And don't miss a second of Captain's adventures with Adam! Follow Captain Morgan on Instagram and Facebook at @CaptainMorganUSA and on Twitter @CaptainMorganUS.

About Captain Morgan
Captain Morgan, the original party spirit, is the number one selling spiced rum and the third largest spirits brand in the U.S. As the ultimate champion of fun, Captain Morgan invites 21+ revelers to join his crew and live #LikeACaptain. The Captain Morgan portfolio includes CAPTAIN MORGAN® Original Spiced Rum, CAPTAIN MORGAN® Cannon Blast, CAPTAIN MORGAN® LocoNut, CAPTAIN MORGAN® Apple Smash, CAPTAIN MORGAN® Black Spiced Rum, CAPTAIN MORGAN® White Rum, CAPTAIN MORGAN® Pineapple Rum, CAPTAIN MORGAN® Coconut Rum and CAPTAIN MORGAN® Grapefruit Rum. For more information, visit www.captainmorgan.com.

With great celebration comes great responsibility. When raising a glass, always do so in moderation – Captain's orders!

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.

Celebrating life, every day, everywhere. 

Contacts:


Jim Sias

Joe Clarkson

Diageo

Taylor

704.223.2305

704.644.6912

Jim.Sias@diageo.com

jclarkson@taylorstrategy.com  

 

 

Adam Devine parties #LikeACaptain for Tyler Tills' 30th birthday.

 

Adam Devine and friends partied #LikeACaptain to celebrate Tyler Tills' 30th birthday.

 

Adam Devine and Tyler Tills celebrated his 30th birthday #LikeACaptain at an epic surprise house party with friends.

 

Adam Devine and Tyler Tills strike Captain Morgan's iconic one-legged pose at Tyler's surprise 30th birthday party.

 

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SOURCE Captain Morgan

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