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Baked by Melissa Becomes an Official Cupcake of the New York Yankees


Baked by Melissa Becomes an Official Cupcake of the New York Yankees

PR Newswire

NEW YORK, Aug. 15, 2018 /PRNewswire/ -- Baked by Melissa has announced they have partnered with the New York Yankees to become an Official Cupcake of the storied baseball franchise. The company is celebrating the Bronx Bombers with bite-size cupcake packs featuring limited edition New York Yankees sleeves available at all 14 retail locations and for shipping within the Yankees' home television territory of NY, NJ, and CT from

Baked by Melissa becomes an Official Cupcake of the New York Yankees.

The New York Yankees-themed packs include every handmade, mouthwatering cupcake flavor on the current Baked by Melissa seasonal menu. Fans can get the Pinstripe Latest & Greatest (25 cupcakes), Double Header (50 cupcakes), and Grand Slam (100 cupcakes) as they root for the New York Yankees down the stretch run of the season.

In addition, Baked by Melissa bite-size cupcakes are featured as a dessert in the Legends Suite Club and fans have the chance to participate in promotional giveaways for game tickets and apparel at Baked by Melissa stores.

"When I started Baked by Melissa ten years ago out of my small Manhattan apartment, I could never have imagined becoming an Official Cupcake of the Yankees. They are the most well-known and beloved sports team in our New York City home, and we could not be more thrilled as a company to be partnering with them," said Baked by Melissa President Melissa Ben-Ishay. CEO Seth Horowitz added, "As a lifelong fan of the Yankees, I am personally excited and honored to be able to provide fellow fans with special cupcake packs to enjoy while cheering on the team as they continue to have another great season."

"We are extremely excited to be partnering with Baked by Melissa and look forward to working together, especially to enhance the company's brand and drive its product sales in the tri-state area and online," said Michael J. Tusiani, New York Yankees Senior Vice President, Partnerships.

About Baked by Melissa
Baked by Melissa is the New York City-based brand famous for its signature, bite-size cupcakes and treats. Passionate about baking since childhood and with the idea that people should be able to taste more flavors without a post-dessert guilt trip, Melissa Ben-Ishay decided to do what she loved and launched the company in 2008 after being fired from her job in advertising. Today, Baked by Melissa operates 14 stores and ships its products nationwide.

Matthew Hirsch

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