Market Overview

Gen Z: 5 Public Companies Being Driven by Kids & Their Moms


Gen Z: 5 Public Companies Being Driven by Kids & Their Moms

PR Newswire

PALM BEACH, Florida, August 15, 2018 /PRNewswire/ -- NewsCommentary

If you're used to parents of toddlers asking their kids whether they want to go to the park or the pool, to drink apple juice or water, or to play baseball or soccer, you won't be surprised to hear that parents rely on their children's opinions. Kids, arguably the best salespeople in the world, have incredible influence on their parents' shopping decisions. In many cases a kid's ability to influence a parent outweighs that parent's desire to purchase something for themselves. A study by Millennial Marketing found that kids spend $44 billion a year on themselves and influence another $600 billion in spending by others. Another study found that 52% of three-year-olds and 73% of four-year-olds will ask their parents for a specific brand. The increase in kids' purchasing power and influence has these five companies poised to benefit from their 'kid-appeal': Disney (NYSE:DIS), Generation NEXT Franchise Brands (OTC:VEND), Activision Blizzard, Inc. (NASDAQ:ATVI), Gamestop Corporation (NYSE:GME) and Hasbro (NASDAQ:HAS).

The Walt Disney Company (NYSE:DIS) is the world's undisputed media and entertainment giant. Its portfolio of theme parks and resorts, movie studios, television networks, and iconic Disney character merchandise are a child's dream. Disney's $71 billion acquisition of 21st Century Fox, which is now nearing the finish line, could further expand its global media platforms as it combines the multibillion dollar X-men and Deadpool franchises into the Marvel Cinematic Universe. New story lines and characters mean big Hollywood productions for kids to drag their mothers and fathers to.

In response to rising global temperatures, Generation NEXT Franchise Brands, Inc. (OTCQB:VEND) introduced a frozen yogurt 'eat-o-tainment' kiosk that dispenses seven flavors of frozen yogurt accompanied with six toppings attended only by a robot. These robot serviced, self-contained yogurt shops eliminate the overhead costs of staffing and leasing commercial space, operate 24/7 and even self-clean every 200 orders. The company has $170 million in potential future revenues. Golf legend Phil Mickelson recently took a big swing in this market, with an agreement in place to own and operate 30 San Diego locations because of the response from his children. The company announced an expansion of its IP portfolio filing additional patent applications that extend to additional food and drink products. On August 14, the company announced the addition of best-selling author, marketing and educational expert Lavaille Lavette to the Board of Directors, who served as the Special Advisor to the U.S. Secretary of Education, Dr. Rod Paige, U. S. Department of Education, 2001 - 2005.

Activision Blizzard, Inc. (NASDAQ:ATVI) is the world's most successful standalone interactive entertainment company. Their portfolio extends far beyond the World of Warcraft, Starcraft and Overwatch as their entertainment network has nearly 500 million monthly active users in 196 countries. On August 14, the company and LÍLLÉbaby partnered to launch a new mother-child apparel line called "Cute But Deadly" inspired by the online role-playing game World of Warcraft. The Cute But Deadly print for mothers carrying infants gives baby wearers who are also World of Warcraft players another fun way to express themselves. The line includes a D-ring for parents who may want to baby wear cosplay at conventions.

Gamestop Corporation (NYSE:GME) is the world's largest video game and entertainment software retailer. The company operates 4,816 retail stores across the United States and in fifteen countries worldwide. The company also operates two e-commerce sites, and, and publishes Game Informer magazine, a leading multi-platform video game publication. GameStop Corp. sells new and used video game software, hardware and accessories for next generation video game systems from Sony, Nintendo, and Microsoft. In addition, the company sells PC entertainment software, related accessories and other merchandise. With heatwaves ravishing the country, children are taking to shady air-conditioned televisions where their exercise is more virtual over physical. GameStop is expected to report earnings on August 23rd, 2018.

Hasbro (NASDAQ:HAS) is the number one toy maker by market value. Its formidable brand lineup reads like a who's who of toys and games: Sesame Street, Monopoly, G.I. Joe, Transformers, Power Rangers, and many other household names. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. With the 2018 liquidation of Toys "R" Us and Babies "R" Us, the company's position in this market space has never been better. Toy sales are up 7% to $7.9 billion for the first half of 2018, according to the latest data from The NPD Group.

DISCLAIMER: (FNM) is a third party publisher and news dissemination service provider, which disseminates electronic information through multiple online media channels. FNM is NOT affiliated in any manner with any company mentioned herein. FNM and its affiliated companies are a news dissemination solutions provider and are NOT a registered broker/dealer/analyst/adviser, holds no investment licenses and may NOT sell, offer to sell or offer to buy any security. FNM's market updates, news alerts and corporate profiles are NOT a solicitation or recommendation to buy, sell or hold securities. The material in this release is intended to be strictly informational and is NEVER to be construed or interpreted as research material. All readers are strongly urged to perform research and due diligence on their own and consult a licensed financial professional before considering any level of investing in stocks. All material included herein is republished content and details which were previously disseminated by the companies mentioned in this release. FNM is not liable for any investment decisions by its readers or subscribers. Investors are cautioned that they may lose all or a portion of their investment when investing in stocks. For current services performed FNM has been compensated nineteen hundred dollars for news coverage of the current press release issued by Generation Next Franchise Brands Inc. by the company. FNM HOLDS NO SHARES OF ANY COMPANY NAMED IN THIS RELEASE. This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may", "future", "plan" or "planned", "will" or "should", "expected," "anticipates", "draft", "eventually" or "projected". You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in a company's annual report on Form 10-K or 10-KSB and other filings made by such company with the Securities and Exchange Commission. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements in this release are made as of the date hereof and FNM undertakes no obligation to update such statements.

Contact Information: -



View Comments and Join the Discussion!