Market Overview

Team Latus Motors Sees "Huge Boom" in Leads with Dealer Spike


Team Latus Motors Sees "Huge Boom" in Leads with Dealer Spike

PR Newswire

PORTLAND, Ore., Aug. 15, 2018 /PRNewswire/ -- "Having a dealership website is probably the most important thing for us," says Nick Dodd, head of Marketing and Events at Team Latus Motors Harley-Davidson® and Triumph. "Our website is still our number one unit for traction when it comes to marketing."

General Manager John Canales agrees: "The website is really just an extension of the store facility."

Canales also calls Dealer Spike's add-on digital marketing products Search Engine Optimization (SEO) and Search Engine Marketing (SEM) "really helpful" in expanding outside of the dealership's market to bring in more customers.

Team Latus Motors Harley-Davidson® and Triumph began working with Dealer Spike in 2015 and the team has seen great improvement in the dealership website's performance. "We've more than tripled our lead intake," says Dodd.


The Latus Motors business originated in 1974 when founder George Latus started a motorcycle repair shop in Missoula, Montana. Now located near Portland in Gladstone, Oregon, the dealership is well-recognized within the industry and the local community. The Latus brand represents the sport of motorcycling, and the Latus team is proud to serve and support customers.


Dealer Spike is a Software-as-a-Service (SaaS) company devoted to helping customers increase leads and sales online. With powerful and distinctive website solutions as well as innovative digital marketing tools, dealerships see accelerated results with Dealer Spike.



(PRNewsfoto/Dealer Spike)

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