Market Overview

AJB Capital Acquires Red Hot & Blue


AJB Capital Acquires Red Hot & Blue

AJB Capital acquires the Red Hot & Blue system of restaurants. The firm is investing in people and infrastructure, and is renewing its focus on the guest experience.

PR Newswire

WAKE FOREST, N.C., August 14, 2018 /PRNewswire-PRWeb/ -- AJB Capital, through a private, affiliate fund, has acquired the Red Hot & Blue system of BBQ restaurants from Dancing Pigs, LLC. Adam Bradley, founder and principal of AJB Capital, commented: "Red Hot & Blue is a great brand with a rich, 30-year history. We look forward to reintroducing ourselves to our communities."

AJB Capital named Michael Wilkerson CEO. "Michael is a strong combination of competency, energy, and integrity. We are excited about his leadership."

Wilkerson commented: "Our mission is simple: Be Good. Do Good… with passion, excellence, and authenticity. We live it every day. With a modern BBQ renaissance and exceptional operations, we will aggressively drive what was once considered America's #1 BBQ Concept in the nation back to the top."

With 17 locations in 6 states, Red Hot & Blue is repositioning itself for the future of BBQ dining. "People are now more mobile than ever, and our BBQ travels so well. We will continue to serve our guests in our restaurants as well as delivering to their home or work and catering their special events", said Wilkerson. "We are investing in our people, operations, systems, and restaurants while strengthening our partnership with franchisees to provide an outstanding BBQ experience."

Red Hot & Blue was founded in Arlington, Virginia in 1988 by Lee Atwater, Don Sundquist and friends. Don Sundquist was from Memphis and served in the House of Representatives and as governor of Tennessee. The late Lee Atwater was an amateur blues musician and political figure that managed George H.W. Bush's successful race for the presidency.


SOURCE PRWeb House E-Commerce

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