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Woodland Foods Announces Global Sales Initiative

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Woodland Foods Announces Global Sales Initiative

PR Newswire

WAUKEGAN, Ill., Aug. 14, 2018 /PRNewswire/ -- WOODLAND FOODS, premier importer and supplier of more than 1,500 specialty dried ingredients, announced today that it plans to expand its sales and marketing reach into the European, Asian and South American markets. Several factors contributed to the decision to broaden the company's market reach, including an increase in organic product demand, Woodlands' expansion of its value-added product line and global demand for U.S. products in general. The initiative has been unanimously approved by Woodland Foods' Board of Directors, with initial global sales targets set for late 2019.

"This initiative represents an exciting first step toward establishing Woodland Foods' presence in overseas markets," said Aram Karapetian, Chief Operating Officer. "With a growing demand worldwide for organic foods, unique grains and value-added retail products, there has never been a better time to extend Woodland Foods' sales reach to a global marketplace."

Under the leadership of Mike Brundidge, Vice President of Global Sales, an expansion strategy is currently being formalized in collaboration with overseas broker and distribution networks. Expansion is targeted for retail, foodservice and industrial sectors. The company as a whole will work diligently to support growth through increased marketing efforts, including participation in international trade shows planned for late 2018 and early 2019. Additionally, investments will continue to be made in cutting-edge processing equipment and capabilities.

"Our commitment to excellence in sourcing, food quality and food safety is central to the value, variety and convenience we provide our customers," said David Moore, Woodland Foods Chief Executive Officer and President. "Our facilities and operations conform to stringent international quality and safety standards, placing us in an excellent position to offer premium ingredients to international markets."  

ABOUT WOODLAND FOODS

WOODLAND FOODS is the premier importer and supplier of more than 1,500 specialty natural ingredients. WOODLAND FOODS specializes in product innovation and providing unique food choices through global sourcing, custom blending, custom processing, variety, and convenience. For inquiries regarding international sales, please contact Mike Brundidge, VP of Global Sales: mbrundidge@woodlandfoods.com

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SOURCE Woodland Foods

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