Market Overview

Secret Intelligence Has A New President


Secret Intelligence Has A New President

Elia Infascelli, Former CEO of Propaganda GEM, Will Lead Development of SPYSCAPE's Physical and Digital Businesses

PR Newswire

LOS ANGELES, Aug. 14, 2018 /PRNewswire/ -- SPYSCAPE, the innovative experiential brand focused on the world of secret intelligence, today announced the appointment of Elia Infascelli as President, effective August 28, 2018. Earlier this year, SPYSCAPE opened its first permanent destination - a contemporary, interactive museum and experience in the heart of Midtown Manhattan that has been described by The New York Times as the "headquarters of our cultural fascination with the art of deception."

SPYSCAPE opened its first permanent destination - a contemporary, interactive museum and experience dedicated to the world of secret intelligence - in the heart of New York that has been described as the headquarters of our cultural fascination with the art of deception. (CREDIT: Scott Frances for SPYSCAPE)

Infascelli was most recently the CEO of Propaganda GEM, the global entertainment marketing network that marries brands and content, including James Bond, Mission: Impossible, Katy Perry, Lady Gaga, X-Games and National Geographic. The company, whose global clients include BMW, Google, Bulgari and Mini, was acquired by Wanda in 2016.

Infascelli's primary goal will be accelerating the development of SPYSCAPE's businesses in experiences, products and services, with an immediate focus on international expansion.

Speaking of his new role, Infascelli commented, "I've always loved the spy genre and when I discovered SPYSCAPE I was instantly captivated. I love how SPYSCAPE illuminates the genre, providing consumers with high quality, innovative and experiential content to inspire them in their everyday lives." He continued, "I'm excited about joining the incredible team at SPYSCAPE, and developing the brand around the world."

Before Propaganda, Infascelli spent 15 years at WME/IMG and was responsible for integrating WME owned ad agency Droga5 and WME/IMG internal marketing groups within the agency and its corporate clients, including Anheuser Busch, VISA and Rolex. At WME/IMG he was involved in creating the Brand Ventures group that builds brands with WME talent - most notably, Dwayne Johnson's successful Project Rock, which expanded Johnson's brand and persona in deals with Under Armour and others. Prior to this, Infascelli was a motion picture agent and co-head of WME's International Division, where he worked with directors such as Ben Affleck, Walter Salles, Martin Scorsese, Matthew Vaughn, Michael Winterbottom, Mathieu Kassovitz and Fernando Meirelles.

CREDIT: Scott Frances for SPYSCAPE


SPYSCAPE is an innovative brand creating content and experiences that inspire ordinary people to do extraordinary things - we use spy stories to see the world more clearly and spy skills to see ourselves more clearly.

SPYSCAPE was developed by top architects, authors, curators, designers, developers, gamers, hackers, imagineers, investigative journalists, psychologists, spies and storytellers. It's an authentic and innovative brand with universal appeal.

SPYSCAPE's flagship venue, located two blocks from MoMA, has quickly become the 'must do' museum and experience in New York City. The architecture was created by Adjaye Associates, whose other designs include the Smithsonian National Museum of African American History and Culture, the Nobel Peace Center and the Moscow School of Management.

SPYSCAPE has been featured in The New York Times, The Wall Street Journal, Travel + Leisure, Forbes, Associated Press, Washington Post and Architectural Digest, to name a few. The brand recently made global headlines after it acquired James Bond's storied Aston Martin DB5 for £2 million or $2.6 million and announced 007 fans will have the chance to experience driving in the car.

Developed and funded by private investment group Archimedia (whose other investments include Aman Resorts, Moncler, and Virgin Mobile), SPYSCAPE has offices in Los Angeles, Boulder, New York City and London. For more information, visit and follow @spyscape on Facebook, Instagram and Twitter.


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