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Actifio's Customer-Centric 'Differentiated Approach' Stood Out at Data Driven 2018, Says New Report from Evaluator Group

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Actifio's Customer-Centric 'Differentiated Approach' Stood Out at Data Driven 2018, Says New Report from Evaluator Group

Leading Analyst Cites Numerous Customer Use Cases for Actifio's Data-As-A-Service Platform, Showcased at Data Driven 2018 Event

PR Newswire

WALTHAM, Mass., Aug. 14, 2018 /PRNewswire/ -- Evaluator Group senior analyst John Webster noticed something different at Data Driven 2018, Actifio's first global user and partner conference, held earlier this summer in Miami. Actifio, the Data-as-a-Service company, avoided the usual formula for such events.

(PRNewsfoto/Actifio)

"What was notable about this event that differentiated it from other vendor-sponsored events we've attended in the past was its customer- and partner-centric orientation," Webster wrote in a July Evaluator Group Industry Snapshot, after attending Data Driven 2018. "All the keynotes, panels and technical sessions featured customers and partners. The message: An event for customers should be led by customers. The typical chest-thumping "we're the greatest" spectacles weren't on display . . . Rather, Data Driven was all about enterprise data management and Actifio use cases as seen from customers' perspectives."

Describing interviews he conducted with Actifio customers at the conference, Webster cited a large insurance provider for application development and testing, now generating database copies on demand, compared with the weeks-long process of the past. Webster noted an energy services firm that created a new revenue-generating cloud-based analytics service as a result of the Actifio platform. Webster's report continued, "The event drove home the point that the Actifio engine is now being used in creative and perhaps unexpected ways by its imaginative users who see its core technology as a problem-solver and business enabler."

Actifio's Vision and Today's Cloud Realities

The Evaluator Group report cited Actifio's "differentiated approach" to enterprise backup and recovery compared with "well-known, purpose-built backup appliance (PBBA) vendors," referring to it as merely "a starting point."

"A next logical step," Webster wrote, "was to bridge on-premises backup to the cloud and then expand the usability of the connection to hybrid cloud data archiving, DevOps and elastic application scaling, and analytics." Describing Actifio's alliances with the major cloud providers and anticipating new services that can be applied to data once it's in the cloud, Webster concluded: "Hybrid clouds are now multi-cloud environments. It is the ability of each enterprise IT organization to secure, protect and manage this increasingly fractured data environment. Actifio's enterprise customers have an opportunity to use its core technologies to scale the consolidated data environment in ways that no single CSP (cloud service provider) can currently offer."

Data Driven 2018 drew nearly 500 participants from companies with a combined market capitalization over $2 trillion.

To learn more about Actifio's products and solutions, please visit www.actifio.com.

About Actifio
Actifio is the world's leading Data-as-a-Service platform. It enables thousands of users around the world to deliver their data just as they deliver their applications and infrastructure... as a service available instantly, anywhere. An enterprise-class software platform powered by patented Virtual Data Pipeline™ technology, Actifio frees data from traditional infrastructure to accelerate adoption of hybrid cloud, build higher quality applications faster, and improve business resiliency and availability. For more, visit Actifio.com or follow @Actifio on Twitter.

Media Contact:
P.J. Lee, CTP for Actifio
pjlee@ctpboston.com

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