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VICE Media and STACK partner to deliver new content ecosystem around youth and finances


VICE Media and STACK partner to deliver new content ecosystem around youth and finances

Canada NewsWire

STACK and VICE Media partner to launch FREE, the next evolution of the successful VICE Money platform

STACK will also become title sponsor of Daily VICE, VICE Canada's most watched Mobile News And Culture Show

TORONTO, Aug. 14, 2018 /CNW/ - Today, VICE Media, Canada's leading youth media company and digital studio, announced a partnership with STACK, a smarter way to manage your money, to deliver multi-platform content that bridges the gap between lifestyle and finances. The partnership marks the launch of a new platform, FREE, and will see STACK take on the title sponsorship of Daily VICE.

"VICE and STACK are both dedicated to disruption in their respective fields" says Dominique Delport, VICE Media's President of International and Chief Revenue Officer. "Our mutual goal is to reinvent the relationship that youth have with money and we are excited to be providing content dedicated to that."

Built on the idea that money is about much more than dollars and cents, FREE—MONEY BY VICE is a new platform that presents stories about spending, saving, young entrepreneurship and more to a youth audience who are ready to have life-changing conversations about money.

FREE is the evolution of VICE's award-winning MONEY section, which was launched in 2016 to make the financial landscape more approachable for Canadian millennials. It has since grown to be a leading, youth-focused destination for trusted news and analysis of the world of money, both online and mobile.

STACK will also be the title sponsor for Daily VICE, one of Canada's most watched digital media franchises. Daily VICE will now expand its editorial mandate to include a weekly money show and deliver content on a wider range of topics that focus on the passion points that money allows you to buy: music experiences, fashion, food, art and travel.

"We're excited to find such an amazing partner for two of our most successful sponsored editorial programs," says Shawn Phelan, VP Business Development, VICE Media. "Daily VICE launched in 2015 and has grown organically from a few hundred thousand video views a month, to achieving as high as 12 million views a month. Meanwhile, the overwhelming success of our VICE Money section on VICE News, which included 3 MIA Awards capped by a gold for Best in Finance, led us to create FREE, a standalone site for all things money."

STACK is a smarter way to spend, save or share your money, fee-free and straight from your mobile or with your STACK Prepaid Mastercard®. Young Canadians have been underserved by their banks for too long and STACK is here to change that. Designed to reimagine the way Canadians feel about their finances, STACK delivers consumer-centric rewards through an intuitive experience, empowering the user and helping them to reach their goals, no matter what they are. 

"We know that young people have huge goals that they want to achieve, but right now there's a gap between their financial know-how and their potential. We need to have conversations that demystify money to tackle stigma head on, and that's exactly what STACK is here to do," says Miro Pavletic, co-founder and CEO of STACK. "STACK is the future of money and we're going to help people create their own futures with honest, hard facts about finance and stories told by people who care about the same things they do."


VICE is the world's preeminent youth media company and content creation studio. Launched in 1994, VICE now operates in over 30 countries and distributes its programming to viewers across digital, linear, mobile, film and socials. VICE includes an international network of digital channels; a weekly and daily news programming partnership with HBO; a television and feature film production studio; a magazine; a record label; and an in-house creative services agency.


STACK is reinventing financial services and putting Canadians back in control of their money. Using intuitive technology and customizable tools, STACK delivers a smarter way to spend, save and share your money fee-free and straight from your mobile. Features like automated savings, real-time notifications and relevant rewards empower people to make the most of their money so it's there for what really matters.



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