Market Overview

StePac Unveils New Logo for Xtend and Xgo Product Lines


StePac Unveils New Logo for Xtend and Xgo Product Lines

The updated look reinforces the Company's "Freshness Assured" message

PR Newswire

TEFEN, Israel, Aug. 14, 2018 /PRNewswire/ -- StePac, a wholly owned subsidiary of UK-based Johnson Matthey PLC UK, unveiled a new logo for its Xtend bulk and Xgo retail modified atmosphere/modified humidity (MA/MH) packaging solutions.

StePac's new logo for Xtend® bulk and Xgo™ retail modified atmosphere/modified humidity packaging solutions. This fresh new look symbolizes the underlying advantages of Xtend and Xgo: protecting and preserving the freshness of our customer's high quality produce.

The new logo will clearly and colorfully distinguish the Xtend and Xgo packaging brands. StePac's packaging solutions reduce weight loss, slow the respiration and aging processes and inhibit microbial decay of fresh fruits and vegetables. They thereby preserve the freshness, allow for longer storage and shelf life and facilitate greater shipping/transporting distances.

The logo's bright green shield-like shape represents the underlying advantages of Xtend and Xgo: protecting and preserving freshness, firmness and flavor. The diagonal stripes and the purple leaves illustrate wrapping fresh produce.

StePac's Technical Development Manager, Gary Ward, PhD, notes, "We believe this eye-catching image will better display and differentiate our packaging solutions. It will be easily identifiable by stakeholders receiving produce in our packaging." The Xtend and Xgo products, Ward says, "not only ensure freshness, as the tagline indicates, but extend season and expand the market by giving producers the capability to transport greater distances without meaningful degradation in quality."

The new logo will be used across StePac's Xtend bulk packaging product range of preformed carton liners, films for flow packing bulk produce, bin liners and pallet shrouds and the Xgo retail packaging solutions of preformed bags and roll stock for automated packing.  

About StePac

Founded in 1992, StePac is a leading developer, manufacturer and supplier of high-quality, precision engineered modified atmosphere and modified humidity fresh produce packaging. In May 2015, StePac was acquired by Johnson Matthey Group, a global leader in sustainability technologies. StePac is commercially active in over 60 countries worldwide and operates regional sales and technical support offices in the United States and Brazil, with distributors/agents in key locations around the world. The Company operates close-to-the-market manufacturing facilities in Israel and the United States.

To learn more about StePac's advanced film and packaging products and solutions, visit


StePac, Johnson Matthey
Hila Nagel
Marketing Communications
Tel: +972-4-612-3500


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