Market Overview

New survey: Canadians' well-being tied to cleaning


New survey: Canadians' well-being tied to cleaning

Canada NewsWire

  • Canadians feel more in control of their lives when their home is clean
  • Washing dishes is the most therapeutic cleaning task

MONTREAL, Aug. 14, 2018 /CNW/ - Maybe it's time to see cleaning as less of a chore – and more of a benefit to your well-being.

Vileda (CNW Group/Vileda Canada)

The benefits of cleaning your home run deeper than lifting dirt off kitchen countertops and floors. According to a national survey conducted by Leger Marketing on behalf of Vileda Canada, Canadians revealed a profound connection between their home, its cleanliness and their well-being. More than three quarters (77%) agreed that when their homes were clean, it allowed them to better focus on their self-care. A significant majority of Canadians (81%) said the overall cleanliness of their home was an indicator of how they were feeling. Whether washing dishes or sweeping the floors, Canadians (88%) say they feel more in control of their lives when their home is clean.

For Canadians, their home is more than a place to hang their hat. Eighty-four per cent of respondents felt their home was a reflection of who they are, while 67 per cent saw it as a sanctuary – where they could shut out the outside world, unplug and relax. Home is also truly where the heart is, with almost half noting it's where they can connect with loved ones, and one-third regularly opening their doors to family and friends.

"When life gets busy, I can easily become overwhelmed by everything that needs to be done around my home," said lifestyle and DIY expert Denise Wild. "Tackling small cleaning tasks on a daily basis helps me stay on top of the mess. Cleaning gives me tangible results, so my spirits get an instant lift with each small job I accomplish."

While 82 per cent of respondents felt cleaning gave them a sense of accomplishment – most Canadians still need a little coaxing when it comes to housework. Sixty-five per cent of respondents listened to their favourite music to get them in the mood – while 70 per cent of women were more likely to use music as a motivator.

And while music can change our mood, the act of cleaning can be used as a therapeutic tool as well. Almost half of the women surveyed agreed that cleaning was an outlet for negative emotions (48%) – as compared to thirty-eight per cent of men, while three-in-ten respondents (29%) said they found washing dishes therapeutic.

"Vileda understands the connection between a clean home and a positive impact on well-being," said Patrizia Cacchione, Marketing Director, Vileda Canada. "Cleaning can be a chore.  We know that sometimes we need a little nudge to get started, so we designed our products to make the task at hand easier."

Whether your daily cleaning to-do list includes wiping down countertops or picking up endless amounts of pet hair, a thorough clean can help to clear your mind and make it easier to focus on the more important things.

While Canadians may never look forward to cleaning their home, Vileda Canada is making cleaning a little bit easier – and faster; with the new Handy Sweep, an innovative cordless electric sweeper with a patented double roller system*. The 2 counter-rotating rollers generate an airflow which effectively catches and picks up dust, dirt & hair (including pet hair)! Ideal for fast and easy on-the-go cleaning on all hard floor surfaces and short pile carpets.

Vileda Handy Sweep Electric Sweeper Key Features:

  • Cordless E-Sweeper collects all dirt, dust and hair quickly
  • Strong performance thanks to its patented double roller cleaning technology
  • The two rollers are easy to remove and clean – simply rinse under water
  • Easy to manoeuvre with flexible joint – reach far under furniture without bending
  • Easy empty dustpan for hygienic emptying
  • Light weight & easy to store: only 2.2 lbs
  • Rechargeable Li-ion battery (3.5h charge time for 40 minutes of cleaning)
  • Sweeps away dirt up to the sides of the wall
  • Ideal for cleaning all hard floor surfaces and short pile carpets


Vileda Canada has established itself as a market leader and expert partner for perfect homecare. Headquartered in Laval, Quebec, Vileda Canada is dedicated to its customers, offering real help and support. Combining efficiency, ergonomics and design, the Vileda research and development team's mission is simple – designing quality products that make household cleaning less of a chore. Its expertise and forward thinking ideas have made Vileda's home cleaning technologies the industry standard. Vileda Canada is part of Freudenberg Home and Cleaning Solutions (FHCS) global network and is the market leader in the traditional household cleaning market.



An online survey of 1,560 Canadians was completed between April 27-30, 2018, using Leger's online panel, LegerWeb. The margin of error for this study was +/-2.5%, 19 times out of 20. Leger's online panel has approximately 400,000 members nationally and has a retention rate of 90%.


Vileda Canada (CNW Group/Vileda Canada)

SOURCE Vileda Canada

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