Market Overview

DATUM Positioned as a Leader for Second Consecutive Year in Gartner's Magic Quadrant for Metadata Management Solutions


DATUM Positioned as a Leader for Second Consecutive Year in Gartner's Magic Quadrant for Metadata Management Solutions

Position based on completeness of vision and ability to execute where DATUM improved in both dimensions.

PR Newswire

ANNAPOLIS, Md., Aug. 13, 2018 /PRNewswire/ -- DATUM, a leading provider of data governance, stewardship and metadata management software, today announced they have been positioned by Gartner, Inc. as a Leader in the Magic Quadrant for Metadata Management Solutions for its Information Value Management® platform.  This is the second consecutive year DATUM appears in the Magic Quadrant after appearing for the first time in 2017 as a Leader.

DATUM provides data governance and stewardship technology that helps large enterprises chart and navigate their best course to digital leadership.

The report states that "The growing need for data governance, risk and compliance, data analysis and data value still drives strategic requirements in metadata management and the growth of its solutions." [1] "By 2020, most data and analytics use cases will require connecting to distributed data sources, leading enterprises to double their investments in metadata management." [2]

Gartner defines metadata management as: "Metadata management is about an organization's management of its data and information assets." [3] "Metadata is used as a reference for business-oriented and technical projects and builds the foundations for describing, inventorying and understanding data for multiple use cases. Use-case examples include data governance, risk and compliance, data analysis, and data value." [4]

"Because we understand data value, DATUM's approach is designed to directly impact goals and outcomes in order to drive business value. By enabling customers to discover, understand, connect, and measure the complete enterprise context and lineage of their data, we provide a unique business-focused platform for metadata management," said DATUM CEO Will Crump; "We are very pleased Gartner has recognized DATUM as a Leader for a second consecutive year in what we consider a significant vendor evaluation where the voice of the customer carries a lot of weight."

The 14 vendors included in the Magic Quadrant were evaluated on criteria falling into two categories: Completeness of vision and Ability to execute. This includes capabilities of metadata repositories, business glossary, data lineage, impact analysis, rules management, semantic frameworks, metadata ingestion and translation

"Our customers trust us to value their data, but for anyone who knows the Gartner evaluation process, the honor of being named a Leader we feel is largely the result of how our customers view our solution satisfying their needs. We are pleased that Gartner provides such a significant platform for customers to express their satisfaction in our vision and solution," said DATUM CEO Will Crump.

DATUM's Information Value Management platform delivers a true business user experience complemented with the most comprehensive customer success program in the market. With the DATUM solution, companies can understand the data available to them with powerful visualizations for data lineage and data cataloging. They can connect that data to the most important business value drivers – operations, analytics and compliance – to clearly measure the impact data has on your corporate initiatives.  With Information Value Management you get:

  • A platform that is purpose-built with extensive domain expertise to discover, understand, connect and measure data value for your organization.

  • Access to a business-first methodology that naturally integrates metadata discipline into business behavior through governing the business rules, processes and metrics that are most critical to the business.

  • A content-rich engagement model with on-call practitioner support, self-help and a library with essential resources designed explicitly to accelerate execution.

  • The ability to connect analytics based decision-integrity with master data discipline.

Learn more about the DATUM customer experience:

[1], [2], [3], [4] Gartner Magic Quadrant for Metadata Management Solutions by Guido De Simoni, Alan Dayley and Roxane Edjlali, August 9, 2018.

DATUM recognition in other recent Gartner reports:

Gartner Market Guide for Information Stewardship Applications (May 22, 2018)

Gartner Market Guide for MDM External Service Providers (March 21, 2018)

Gartner Hype Cycle for Data Management, 2018 (July 15, 2018)

Gartner Disclaimer

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


DATUM drives decision integrity, empowering organizations to discover the right data and make the right decisions faster. By focusing on what data matters and why, DATUM's proven data governance and stewardship platform, Information Value Management®, delivers business value insights. Today, Fortune 500's trust DATUM as the data governance system of record to improve operational efficiency, deliver greater analytical insights and simplify compliance and regulatory reporting.

Marie Crump


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