Market Overview

Direct Advantage Welcomes New Marketing Director


Direct Advantage Welcomes New Marketing Director

PR Newswire

HAMDEN, Conn., Aug. 13, 2018 /PRNewswire/ -- Direct Advantage, New England's fastest growing Direct Mail Company, is proud to announce and welcome Ashley Sanborn as the Company's new Director of Marketing.  Sanborn, a marketing leader with seven years of experience in brand management and marketing will be responsible for leading, developing and executing overall marketing strategy. 

Previously, Sanborn led marketing tactics for Planet Fitness, the largest and fastest-growing franchisors and operators of fitness centers in the United States, on both the Corporate and Franchise levels. "We are thrilled to bring Ashley aboard," said CEO Andrew Ettinger. "Her industry experience from being both with Planet Fitness Corporate and having been just recently named 'Marketer of the Year' by one of the fastest growing Franchisees, will not only add valuable knowledge, but allow Direct Advantage to continue to give our clients the extraordinary level of customer service and innovation that they have become accustomed to."

Direct Advantage prides themselves on their family owned and operated business working with selective clientele. Sanborn's integration to the team will help guarantee the highest level of customer service that everyone has become accustomed to with Direct Advantage and allow us to expand our national footprint. "I'm excited for this new opportunity and look forward to continuing to work with some of my favorite franchisees as well as other top brands in the country," said Sanborn.

About Direct Advantage

In 2004 when Direct Advantage opened their doors in Hamden CT, they quickly became New England's fastest growing Direct Mail company. Pioneering inexpensive, cost effective products aimed at homeowners across the Nation. In those years, Direct Advantage has thrived as they introduced and initiated Detached Address Label Postcards with the Post Office, affordable solo direct mail postcards and expanded their magazines that mail to a million homes 9 times a year. In the era of digital marketing, Direct Advantage has found a renaissance with respect to direct mail by offering the lowest prices in the industry including ROI reporting, matchback, 3D heat mapping, de-duping, call tracking and digital integrations solutions.   

Because of the demand for their solo postcards, Direct Advantage diversified their solo postcard business into The Best Postcards LLC, which has exploded in the last few years. They've taken on many franchise partners who now consider The Best Postcards' abilities unparalleled in the direct mail industry.

For more information:
Contact: Andrew Ettinger
Email:  Phone: (203) 243-5671
Follow us:
Twitter: @DirectMailMag Facebook:

Cision View original content:

SOURCE Direct Advantage

View Comments and Join the Discussion!