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Taos Announces Launch of New Brand and Identity


Taos Announces Launch of New Brand and Identity

30 Years of Helping Businesses Transform Drives New Look

PR Newswire

SAN JOSE, Calif., August 13, 2018 /PRNewswire-PRWeb/ -- Taos, a comprehensive Technology Solutions Partner, has launched a new corporate brand strategy that elevates the company's corporate identity and supports its vastly growing solutions and support in cloud and managed services.

Research determined evolving the brand identity, rather than completely changing the name, was the optimal decision. The industry reputation and equity built under its current identity is a robust asset, but the visual identity and tagline no longer encompassed the organization's array of solutions and offerings. The new tagline ("what's next") rebranding is part of the organization's strategy to evolve its business and create a foundation for new opportunities while reinforcing its 29 year history, industry leadership, and expertise.

"Our business has significantly grown over the last several years. The brand relaunch represents the natural evolution of that transformation" said Ric Urrutia, Founder and CEO. "Today, Taos is known for providing visionary guidance, hands-on expertise, and services to help companies transform and operate in innovative, new ways."

"It's imperative for our brand to reflect and promote our company as it is today and the tremendous value we bring", added Hamilton Yu, President and COO. "Companies can benefit from adopting a cloud strategy, and we are able to maximize those benefits such as efficiency, productivity and filling skill gaps in highly sought after technical roles.".

This new branding embodies how Taos is reinventing itself, but is still very committed to its roots. The new identity builds upon its history of innovation and expertise, but also opens doors to the future.

About Taos

Taos, headquartered in San Jose, California (USA), empowers enterprises to operate efficiently, rapidly innovate, and scale their business. As a comprehensive Technology Solutions Partner, Taos simplifies today's complex digital landscape by providing both strategic and technical guidance while implementing transformative solutions. The company specializes in cloud strategic consulting, migration, and 24x7x365 operations and managed services powered by its DevOps practice. For more information, please visit


SOURCE Taos Mountain, LLC

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