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Troutman's Dry Goods - Louisville Boot Store Announces Rebranding

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Troutman's Dry Goods - Louisville Boot Store Announces Rebranding

Today Troutman's Dry Goods launches a full rebrand covering all current marketing materials. The change comes after more than a year of work from Louisville-based Hatfield Media. Says Kyle Troutman, "Troutman's Dry Goods prides itself on being the leader in quality workwear and boots, and we wanted a brand image that reflected that pride and commitment."

PR Newswire

LOUISVILLE, Ky., August 13, 2018 /PRNewswire-PRWeb/ -- Today Troutman's Dry Goods launches a full rebrand covering all current marketing materials. The change comes after more than a year of work from Louisville-based Hatfield Media. Says Kyle Troutman, "Troutman's Dry Goods prides itself on being the leader in quality workwear and boots, and we wanted a brand image that reflected that pride and commitment."

"Troutman's Dry Goods has been treating customers like family since 1961. We wanted a strong corporate identity which points out our anything-goes customer service attitude, while feeling timeless," says Troutman. "As a small business that is known as Louisville's boot store, with a strong community following it was important to me to have a website and logo that could be marketable towards my core consumers."

Refreshing the logo was only the first of many steps, as the Troutman's team worked hand in hand with the design team at Hatfield Media.

"We had fun with this one. We'd already taken a bold step when designing the new website to move away from the existing and dated color palette; now we needed to design a modern logo treatment to match. The new logo is a play on the store being a Sheperdsville tradition for 50+ years. The new logo is both strong in visual representation but also reminiscent of the Kentucky-born store and history of simplicity and exceptional products. The logo will work in almost any treatment – horizontally or vertically – and alone as as a symbol, something the previous logo was lacking."

Armed with a new logo on which to build their new identity, the Troutman's team was ready for a full website redesign.

"One of the most exciting processes at Hatfield Media is working with clients who are going through the rebranding process. We love the challenge of bringing their logos to life through traditional branding as well as online. Working with the Troutman's Dry Goods team on this project was inspiring, and we were happy to have played a part in their rebranding process!"

With the final elements in place, the company is hopeful that the new look can and will reflect the excitement and commitment they feel heading into the future.

About Troutman's Dry Goods

Troutman's Dry Goods is the greater Louisville area's leader in quality workwear and boots. With a knowledgeable customer service team who treats you like family and a great selection of apparel marked at an unbeatable prices, they've been committed to serving the people of Kentuckiana since opening in 1961. Troutman's Dry Goods relocated to Preston Highway in Louisville, KY 2013 in a 20,000 sq foot building, carrying a full selection of work apparel.

They carry work and western styles at the best prices around in the brands you love, including Carhartt, Red Wing, Timberland, Ariat, Thorogood, Keen, Irish Setter, Danner, Lacrosse, Muck Boot, Justin Boots, Wrangler, Levi's, Dickies, Berne, Rocky, Wolverine, and much more.

Troutman's top of the line work boots provide the support and lasting quality you need. Choose from premium waterproof leather, steel toe and alloy toe, and popular wedge styles. Their boot brands have the latest technology and feature reduced break-in time.

 

SOURCE Hatfield Media

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