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Gwynnie Bee Unveils Retail Industry-First Amazon Alexa Unboxing Experience


Gwynnie Bee Unveils Retail Industry-First Amazon Alexa Unboxing Experience

New Unboxing Adventure Extends Retail Subscription Service into a Virtual Brand Experience

PR Newswire

NEW YORK, Aug. 9, 2018 /PRNewswire/ -- This week, the subscription service innovator, Gwynnie Bee, is launching a retail industry-first: a voice-activated adventure unboxing experience with Alexa, allowing its members to interact with and learn about Gwynnie Bee's size-inclusive subscription service.  Gwynnie Bee is pioneering the use of voice technology to extend interactions with members as they open their box and try on their selected styles in real time.

Gwynnie Bee Logo

In this new program, Alexa takes the member on a choose-your-own-adventure while opening a Gwynnie Bee box. The member, acting as the main character of the story, is taken on a journey that places her into unexpected, exciting, and entertaining situations. Each scenario illustrates how and where Gwynnie Bee clothing can be put to use – from the common every day to the most unpredictable.

"Gwynnie Bee is leading the charge in using conversational interfaces to deliver a highly personalized and interactive member experience.  We find these types of experiences deepen our relationship with our members and increase their level of engagement with the service," says George Goldenberg, Executive Vice President of Technology, Data & Operations at Gwynnie Bee.

Gwynnie Bee brings women the fun of fashion without the commitment of purchasing with its everyday clothing subscription model. After seven years, over 150 apparel brands, and more than 3,000 styles in rotation, Gwynnie Bee is excited to deliver a new program that brings its boxes to life.

This new voice-activated unboxing experience from Gwynnie Bee is set to launch August 6th. For more information on Gwynnie Bee, visit

About Gwynnie Bee
Founded in 2011, Gwynnie Bee is a subscription service that allows women to access an unlimited wardrobe in order to shop better, wear smarter, and rediscover the fun of fashion. Gwynnie Bee lets women wear the trend today and return it tomorrow – without the commitment of buying a single piece. Gwynnie Bee offers diversity and flexibility to try new trends from over 150 brands and 3,000 styles without the pressure of purchase. Plan options include: 1 item/$49 month, 2 items/$69 month, 3 items/$95 month, and additional options up to 10 items/$199 month. Come raid our closet!

CONTACT: Jasmine Hampton, 212-528-1691,


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