Market Overview

Diageo Honors Drinks Distributors at 15th Annual Golden Bar Awards


Diageo Honors Drinks Distributors at 15th Annual Golden Bar Awards

PR Newswire

NORWALK, Conn., Aug. 9, 2018 /PRNewswire/ -- Diageo, a global leader in beverage alcohol, honored spirits distributors at the 15th Annual Golden Bar Awards, which took place this week in Las Vegas. The Golden Bar Awards are presented to distributors demonstrating excellence in sales, marketing and promoting responsible drinking.

(PRNewsfoto/Diageo plc)

"All year long our distributors work hard on behalf of our fantastic brands, and the Golden Bar Awards are a way for us to acknowledge their work and show our appreciation," said Claudia Schubert, President, US Spirits and Canada, Diageo North America. "Diageo's U.S. Spirits business delivered another year of consistent sales growth at three percent, while gaining share in a number of key brand categories, so the Golden Bars are a time to celebrate success, and also look to the year ahead on how we will work together to help our brands continue to grow."

The Golden Bar Awards celebrate distributors across the U.S. for their excellence in the industry and the important role they play in their respective communities. Awards are given in seven categories including On Premise Performance, Innovation, Brand Excellence, and Distributor of the Year. A special Platinum Bar Award is awarded to a spirits distributor who demonstrates significant commitment to responsible drinking.

In total, 16 Golden Bar statuettes, 15 made of gold and one of platinum, were awarded to spirits distributors. Each statuette weighs eight pounds, stands more than a foot tall, and is produced by Society Awards, the company that produces The Emmy's®, presented by the National Academy of Television Arts and Sciences.

Diageo will present Golden Bar Awards for beer distributors at a separate event in September.  Below are the categories and winners for the 2018 Golden Bar Awards for spirits.

Spirits Distributor of the Year         

Breakthru Beverage, South Carolina

Spirits Excellence Awards

  • Spirits Excellence - Smirnoff 

National Distributing Company, Georgia

  • Spirits Excellence - Johnnie Walker

Southern Glazer's Coastal Pacific, New Hampshire

  • Spirits Excellence - Baileys

Southern Glazer's Coastal Pacific, Nebraska

  • Spirits Excellence - Captain Morgan

Georgia Crown Distributing

  • Spirits Excellence - Tanqueray

Breakthru Beverage, Arizona

  • Spirits Excellence - Crown Royal

Southern Glazer's Coastal Pacific, Ohio

  • Spirits Excellence - Ketel One

Breakthru Beverage, South Carolina

  • Spirits Excellence - Cîroc

Southern Glazer's Coastal Pacific, Florida

  • Spirits Excellence - Bulleit

Breakthru Beverage, Arizona

  • Spirits Excellence - Reserve Brands

Southern Glazer's Coastal Pacific, Florida

Innovation Launch (Spirits)         

Southern Glazer's Coastal Pacific, California

Advancing Responsible Drinking (Spirits)           

Breakthru Beverage, Arizona

On Premise Excellence Award (Spirits)     

Southern Glazer's Coastal Pacific, North Carolina

Multicultural Excellence (Spirits)        

Southern Glazer's Coastal Pacific, North Carolina

Three Year Consistency (Spirits)         

Southern Glazer's Coasta Pacific, Ohio


About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at Visit Diageo's global responsible drinking resource,, for information, initiatives, and ways to share best practice. Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.

Celebrating life, every day, everywhere.

Kristen Crofoot, Diageo


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