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fTRACE: Germany's Biggest Retailer Committed to Full Traceability at the Meat Counter

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fTRACE: Germany's Biggest Retailer Committed to Full Traceability at the Meat Counter

PR Newswire

COLOGNE, Germany, August 9, 2018 /PRNewswire/ --

What is already possible for pre-packaged meat and fish is now a reality for the fresh meat counter too. The traceability service F-Trace makes it possible for both retailers and consumers to trace goods back through each stage of their journey to the source. The EHI Retail Institute recognised Germany's biggest retailer Edeka for its digitalisation and traceability implementation with the Retail Technology Award Europe Reta and F-Trace with the Top Supplier Retail 2018 Award. Mark Zeller, F-Trace Chief Operating Officer: "The award is an honour for F-Trace as a pioneer of consumer-oriented value chains."

The solution simultaneously ensures retailers meet all relevant statutory requirements and allows them to check at any time whether all of the supplied data is correct. Regulation 1337/2013, for instance, stipulates that the animals is provided. All of the relevant details are stored in the web-based system and can be retrieved, printed out and inspected for two years, for example by official food controls. This has been also verified by the German Federal Agency for Agriculture and Food (BLE).

Using F-Trace work routines from unpacking and documentation procedures in the store to additional on-site processing and finally sale can be optimised at the meat counter. With scanners and labels, the workers are able to electronically record all stations and processing steps. This makes the widespread used paper-based unpacking list redundant. Moreover, with F-Trace consumers learn about food origin via a touchscreen at the meat counter. Alternatively, they can retrieve the information using their smartphone.

- Cross reference: Picture is available via epa european pressphoto agency (http://www.epa.eu) and AP Images (http://www.apimages.com) -

Contact:

fTRACE GmbH

Michael Frank

Phone: +49-221-94714-346

E-Mail: frank@ftrace.com

SOURCE fTRACE GmbH

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