Market Overview

Swiffer™ Continuous Clean™ keeps room surfaces clean 2x longer, giving you more time to do the things you love

Share:

Swiffer™ Continuous Clean™ keeps room surfaces clean 2x longer, giving you more time to do the things you love

The ONLY Air Cleaner specifically designed to keep your home cleaner

PR Newswire

CRANBURY, N.J., Aug. 9, 2018 /PRNewswire/ -- Swiffer™ is excited to announce a breakthrough in home cleaning.  Introducing Swiffer™ Continuous Clean™ Air Cleaning System, specifically designed to help keep room surfaces dust free 2x longer – which means less time cleaning and more time doing the things you love.  

Swiffer™ Continuous Clean™ keeps room surfaces clean 2x longer, giving you more time to do the things you love

The new Swiffer™ Continuous Clean™ vacuums dirt, dust and dander from the air, using a patented triple layer filter to Trap & Lock™ particles before they settle on your furniture and floors.  This keeps room surfaces cleaner, and lets you go twice as long between cleanings. If you dust weekly, now you can dust every other week, freeing up time for other things!

It is recommended that the filter be changed approximately every 30 days to maximize the efficiency of the system. To help consumers remember to change their filter, white indicator lines are woven into the filter and will appear when it is time to change the filter. The filters will have a suggested retail of $4.99 each, which is significantly less than competitor's filters, which can retail between $15 and $30 each.

With a whisper-quiet operation that allows for all day use, the Swiffer Continuous Clean is perfect for living rooms, bedrooms, offices and even nurseries. A recent consumer survey1 indicates that the two most common consumer complaints regarding air cleaning systems are the loud noise associated with the device and the cost to operate. With these findings in mind, the team behind the Swiffer Continuous Clean developed a whisper-quiet cleaner that operates in near silence for all day use. And it features an ultra-efficient motor that uses just 3.5 watts to operate, making the cost of running the system less than $0.02 per day, or less than the cost to run a standard night light. 

The Swiffer Continuous Clean Air Cleaning System retails for $89.95 and is available on Amazon.com.

For more information on the Swiffer™ Continuous Clean™ Air Cleaning System visit swiffercontinuousclean.com, facebook.com/swiffercontinuousclean, or @swiffercontinuousclean on Instagram.

1World and Main, Internal Consumer Survey, n=1100, Sept, 2017
SWIFFER is a registered trademark of The Procter & Gamble Company, Cincinnati, Ohio used under license by Project Air, LLC.

About Project Air
Project Air, LLC has a mission to develop, market and sell best-in-class air cleaning products and consumables to the North American market.  The company is headquartered in Cranbury, New Jersey, and has a development arm in Cleveland, OH. 

About Swiffer
In 1999, Swiffer made its debut and soon established itself as both a pioneer in the cleaning systems category and a pop culture icon. Swiffer products have starred on "Saturday Night Live," have been featured in Hollywood blockbusters and have graced the cover of Rolling Stone. With the support of Swiffer fans around the world, Swiffer has built a family of distinctive products built smarter than traditional cleaning tools. Today, Swiffer Sweeper, Swiffer Sweeper Heavy Duty, Swiffer™ SweeperVac®, Swiffer WetJet®, Swiffer Dusters®, Swiffer 360° Dusters, SwifferDusters Extender, Swiffer™ Dust and Shine and Swiffer™ Steamboost® are used in more than 50 million households worldwide and continue to revolutionize the way people clean.

Cision View original content with multimedia:http://www.prnewswire.com/news-releases/swiffer-continuous-clean-keeps-room-surfaces-clean-2x-longer-giving-you-more-time-to-do-the-things-you-love-300694034.html

SOURCE World and Main

View Comments and Join the Discussion!