Market Overview

Introducing Exhale On Demand


Introducing Exhale On Demand

Leading Boutique Fitness and Spa Brand Launches Streaming Video Platform, Exhale On Demand

PR Newswire

NEW YORK, Aug. 8, 2018 /PRNewswire/ -- Exhale is thrilled to announce the launch of Exhale On Demand, a streaming video platform that connects users with total wellbeing videos – at home, on the road or in a hotel. Grounded in the core elements of the brand promise, transformational yet mindful, Exhale On Demand gives subscribers access to Barre, HIIT and Yoga fitness classes, as well as mindfulness and meditation videos.

Launching today, the streaming video platform brings the company's mind and body offerings to users. Expanding beyond the studio walls, Exhale On Demand provides guests with wellbeing, spa and fitness programs, when and where they want them, making every day wellbeing accessible to all.

"Consumers expect to maintain their routine when they travel," said Annbeth Eschbach, CEO of Exhale. "Guests want what they want, when they want it, without friction, and hassle. It is a very exciting time to be at the center of hospitality and wellbeing, and we are thrilled to be part of creating and delivering experiences with Hyatt, allowing us to expand our footprint and bring wellbeing to even more people."

Exhale On Demand is available to anyone with a connected device, from mobile phones and tablets to desktop and laptops, as well as on TV streaming devices, including Roku, Android TV and Amazon Fire TV. To expand on its commitment to wellbeing, Hyatt, which acquired Exhale in 2017, will offer complimentary Exhale On Demand in-room video content at select Hyatt Regency, Hyatt Place and Hyatt House hotels in the United States beginning this fall.

Exhale On Demand launches one new video per week, giving users a variety of content and complete control of their wellbeing experience. Allowing for everyday transformation, Exhale On Demand features videos in a wide variety of lengths: under 10 minutes, 10 – 15 minutes, 15 – 20 minutes, 20 – 30 minutes, 30 – 40 minutes and 40-plus minutes. Videos titles include: Cardio Jab, HIIT Burn, Barre Sculpt, Mindful Barre, and Meditation for Recovery.

To celebrate the launch of Exhale On Demand, all users can enjoy a seven-day introductory free trial. After the initial trial, users can continue to have access with the founders' rate of $14/month or $99/year locked-in for the first year only.

For more information or to sign up for Exhale On Demand, visit

The term "Hyatt" is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.

About Exhale
Exhale, a leading wellbeing brand, revolutionized the spa + fitness industry in 2003 with a unique business model that addresses both mind and body through spa + fitness. Dedicated to transformation, mindfulness and healing, Exhale has 24 locations in the U.S. + Caribbean offering dozens of proprietary boutique fitness class programs and award-winning healing + spa therapies.  For more information, please visit

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