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25 Years Of Innovation & Style: Briggs & Riley Celebrates Global Growth Timed With Milestone Anniversary

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25 Years Of Innovation & Style: Briggs & Riley Celebrates Global Growth Timed With Milestone Anniversary

Brand shares expansion plans upon marking 25 years

PR Newswire

NEW YORK, Aug. 8, 2018 /PRNewswire/ -- Briggs & Riley, the independently-owned brand that's the travel authority in the luggage space with an almost cult-like customer base, has embarked on a milestone year as it marks its 25th anniversary. Beyond continuing its commitment to brand pillars of innovation, performance and style, and to providing top-notch service to its customers, Briggs & Riley is thrilled to announce growth nationally and across the globe as it celebrates 25 years.

In Q2 2018, Briggs & Riley expanded its offerings into Thailand, with a brand shop located inside ICONSIAM, the nation's new riverside landmark on the Chao Phraya River. The 250-square-foot shop reflects the modern, state of the art aesthetic of the ICONSIAM mall, exposing the Briggs & Riley brand to the affluent Southeast Asia consumer and global business travelers. Briggs & Riley has also begun selling in Switzerland at the Interlacus store in Interlaken and has opened limited distribution within Mexico.

In addition, Briggs & Riley and InMotion, the country's largest airport-based electronics retailer, have announced a new collaboration following their recent partnership at the InMotion store at Detroit Metro Airport. The Detroit store, located airside in the North Terminal near Gate 15, currently features a variety of best-selling Briggs & Riley luggage, business cases and travel accessories.  Now the brands are expanding their collaboration with Briggs & Riley soon to be available in the InMotion stores in Houston George Bush Intercontinental Airport and Orlando International Airport, scheduled to launch Q4 2018. Travelers through these key cities will now have the convenience to shop for new, premium luggage and business cases while they're in transit. The locations will carry all of the innovative Briggs & Riley collections including their popular Baseline collection, the brand's most iconic line and a favorite among "road warriors." Other featured collections include Transcend, Sympatico, @work, Verb, Kinzie Street, and BRX, as well as a variety of travel accessories and curated items.  The InMotion store in Orlando will also carry bags and accessories from Briggs & Riley's sister brand, Solo. Briggs & Riley bags are now also available at Hudson's Bay's flagship store in Toronto.

In honor of the brand's Silver Anniversary, Briggs & Riley will introduce the Sympatico™ CX Silver Limited Edition this September, featuring a stylish and sleek exterior, and CX compression-expansion technology; perfectly reflecting the innovation, performance and style that has defined Briggs & Riley for 25 years.  The collection will be sold exclusively at specialty stores and on www.brigg-riley.com.

Briggs & Riley has also re-introduced its very popular, previously limited-edition navy color in the Baseline Collection, based on customer demand.  The bags are now available as a permanent third color, in select styles, in stores and online.

"As an independent, family-owned brand and the only one in the industry to offer a lifetime performance guarantee, we strive to deliver the latest in innovation," said Richard Krulik, CEO of Briggs & Riley and Solo. "'Engineered for Reality. Guaranteed for Life' is not just a tagline supporting our warranty service – it also embodies our culture, our product and our brand philosophy. In addition to growth in Asia and with the InMotion collaboration, we are increasing our reach in and beyond North America, the UK, Germany, Japan, China and the Middle East.  You can be confident that we will continue this growth globally, and will continue to deliver performance-rich, cutting-edge travel solutions for decades to come."

Briggs & Riley is the only luggage brand to offer a lifetime repair guarantee on all bags. The brand can be found at more than 600 fine specialty retailers, select e-tailers, select high-end department stores and online at www.briggs-riley.com.

About Briggs & Riley
Headquartered on Long Island, NY, Briggs & Riley is the premier international brand of luggage and business cases that are "Engineered for Reality, Guaranteed for Life.™" Owned by US Luggage, LLC, a privately owned and operated family company, Briggs & Riley and its parent company are acclaimed for innovations such as the first ever wheeled luggage, a differentiating Outsider® handle, their patented CX™ compression-expansion system, and backing every bag they make with an unconditional lifetime performance warranty, the only one of its kind in the industry.
www.briggs-riley.com

About InMotion Entertainment Group, LLC.
InMotion Entertainment Group is the country's largest airport-based electronics and entertainment retailer with over 125 locations throughout the United States. With access and insight into the latest technologies, InMotion Entertainment offers lifestyle products and electronics that include headphones, mobile power, Bluetooth speakers, cameras and travel accessories. The award-winning, knowledgeable sales associates provide an exceptional experience with live demonstrations of every product in the store, so travelers can choose the best product for their journey.  For more information and real time updates, visit InMotion Entertainment Group online at www.inmotionstores.com. Follow the conversation on LinkedInFacebookTwitter, and Instagram.

 

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SOURCE Briggs & Riley

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