Market Overview

Best Selling Beauty Collection Expands with Flawless™ Brows


Best Selling Beauty Collection Expands with Flawless™ Brows

Finishing Touch® continues to set the new gold standard in women's hair removal

PR Newswire

NEW YORK, Aug. 8, 2018 /PRNewswire/ -- Following the spectacular success of Finishing Touch® Flawless, the 2018 Women's Grooming Product of the Year and the #1* best-selling women's facial hair removal device, the Brand announced today the launch of its first brow maintenance tool, Flawless Brows. The latest device in the FlawlessTM beauty collection is also the first precision-engineered device to remove unwanted hair from between, above, and below the brow. Like its counterparts, hair removal with Flawless Brows is instant and painless, and free of redness and irritation.

Hayley Parisi, brand manager on the Flawless collection, confided that the device as very user-friendly. Said Parisi, "Unlike waxing and threading, which requires professionals and appointments, Flawless Brows is very intuitive, fast, and easy, and you can use it anywhere, anytime. You just hold it like a pencil and use it like an eraser, moving the device in small short strokes to remove the unwanted hair. It's very intuitive, and super safe."

Like all Flawless products, the hair removal device is precision-engineered, elegantly feminine, and boasts the line's signature 18 karat gold-plated head. It is hypoallergenic, gentle on all skin types, and even comes with an LED light to help ensure users never miss a hair. Parisi noted, "There's never been an easier, faster, painless for maintaining beautiful Brows."

"Based on consumer feedback and demand," said Andy Khubani, founder and CEO of Ideavillage Products Corp, the parent company of Finishing Touch, "we've created the new gold standard in women's hair removal devices. We are continuing to innovate and respond to what women want and need in beauty devices."

Finishing Touch Flawless Brows is available at fine retail stores for $19.99. Additional products in the Flawless line include Flawless, Flawless Colors, Flawless Legs, and Flawless DermaPlane. For more information on Flawless Brows, visit:

*A.C. Nielsen, Unit Sales, All Channels, 52-weeks ending 12/30/17.

Cision View original content with multimedia:

SOURCE Finishing Touch

View Comments and Join the Discussion!