Market Overview

Celebrity-Adored Brand, La Fleur Bouquets, Launches Metallic Rose Series


Celebrity-Adored Brand, La Fleur Bouquets, Launches Metallic Rose Series

The first of its kind in this everlasting rose trend!

PR Newswire

LOS ANGELES, Aug. 8, 2018 /PRNewswire/ -- EKC PR client, Hagar Elaziz, is the founder of La Fleur Bouquets and the original trendsetter of real roses that last a year. Her metallic yellow gold rose is La Fleur's best seller, but possibly not for long as she launches her brand new Metallic Rose Series this week. With seven new exclusive metallic shades, all hand-painted in Los Angeles, they are the first of its kind on the market, joining La Fleur's classic Gold Series (Yellow Gold, Rose Gold, White Gold).

"After inventing the gold rose in 2015, it quickly turned into a global trend," Hagar Elaziz remarks. "Our initial Instagram post was shared thousands of times, making it the most popular color choice. Since then, I've worked incredibly hard to launch more options in metallic, and I'm thrilled to announce that they are finally here!"

The Metallic Rose Series consists of the following shades: Metallic White, Metallic Aqua, Metallic Navy, Metallic Pink, Metallic Hot Pink, Metallic Green, and Metallic Violet. In the coming weeks, the company plans to release Metallic Black, Metallic Merlot, Metallic Yellow, Metallic Orange, and Metallic Red.

La Fleur Bouquets range in price from $39.99 to $699.00, with certain styles selling for over $2,000.00, making it appealing to a wide range of consumers. They are available to purchase via La Fleur's website, and if you're local to Los Angeles, you can choose to buy can arrangement in person at Ron Robinson in Santa Monica, CA, and at Ron Robinson inside Fred Segal on Melrose Avenue. 

Be sure to follow La Fleur Bouquets on Instagram: @lafleurbouquets

For more information on La Fleur Bouquets, or to interview Hagar Elaziz, please contact Joey Lauren Koch at EKC PR, a full service Branding, Digital Marketing and Public Relations firm at 310-441-1000 or email

Hagar Elaziz began La Fleur Bouquets in 2015, following a visit to Downtown LA's Flower Market. She started to experiment with different display options for the peach roses she bought her mother, and instead of presenting the flowers in a glass vase, she meticulously arranged the roses inside a white box.

Positive responses from her family and friends inspired Hagar to start a website and Instagram page, and thus, La Fleur was officially born!

Soon after, Hagar realized her work was deserving of a longer shelf-life and so she concocted a signature technique that allows the roses to last for one year, sans any water. 

Since then, her product initiated a global trend, launching La Fleur into the leader of luxury rose brands. Celebrity clients include: BeyoncéChrissy Teigen, DrakeElton John, Hilary DuffJessica AlbaKim KardashianKylie Jenner, and Oprah Winfrey.


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SOURCE La Fleur Bouquets

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