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McAllen Community Project Challenges Border Stereotypes


McAllen Community Project Challenges Border Stereotypes

Another Side of Us is a project created by PolluxCastor Creative & community partners to share positive stories from Latino-majority communities.

PR Newswire

MCALLEN, Texas, Aug. 8, 2018 /PRNewswire-PRWeb/ -- PolluxCastor Creative, in cooperation with the city of McAllen, residents and community partners in McAllen, launched the Another Side of Us project on August 7, 2018 with the release of Welcome — a new video to challenge misconceptions about life in a Latino-majority city on the Texas-Mexico border.

Welcome sets the tone for Another Side of Us, an ongoing community project that features McAllen residents speaking on behalf of a community that defies expectations about education, crime, inclusiveness, sustainability, and quality of life in a region where nine in ten people are descendants of Latino immigrants.

"The world's eyes are on McAllen in the wake of the federal policy of separating and detaining immigrant families seeking refuge at the border," said Adan Garcia, President of PolluxCastor Creative. "The underlying fear of a 'demographic change' harming our nation calls our community's fundamental character into question. For years we've quietly proven what can be achieved by a Latino-built community; it's time we stopped being quiet."

The video was launched on Facebook at and can be watched on YouTube at

McAllen is one of the largest cities in the Rio Grande Valley, a bi-national metropolitan area that is home to over 1.5 million people. Welcome is the beginning of an ongoing community project to share voices that haven't been heard in the ongoing national conversation about borders.

Welcome features voices like Kate Horan, Director at America's largest single-floor public library in McAllen. "Our international, award-winning Library welcomes an average of 50,000 visitors each month, offering dynamic programs that promote early education for infants and toddlers, STEM initiatives, 3D printing and coding, college readiness, economic development, and wellness topics, in addition to traditional book clubs and story times," said Kate Horan.

PolluxCastor Creative, a McAllen-based advertising agency, invites others who work with film, music, social media and design to add their voices to a story about a part of America too few have experienced.

"Building an inclusive community means welcoming people to tell their own stories," said Adan Garcia. "That's the future of this project; new voices speaking up to show a side of America the world needs to see."

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SOURCE PolluxCastor Creative

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