Market Overview

Naturally Serious, NEW Clinically-Tested Natural Skin Care Line, Launches Exclusively at Sephora


Naturally Serious, NEW Clinically-Tested Natural Skin Care Line, Launches Exclusively at Sephora

Clean. Natural. Serious.

PR Newswire

NEW YORK, Aug. 7, 2018 /PRNewswire/ -- Introducing the next generation of cleanly made, ethically developed and clinically tested skincare: Naturally Serious. Launching today exclusively at Sephora, Naturally Serious combines naturally derived, powerhouse ingredients with serious, cutting-edge technology. Each product works overtime to protect and improve the look of skin, and features a revolutionary preservative-free antimicrobial complex of natural acids to prolong shelf life without the use of harsh preservatives. Let's get serious—your skin deserves this!

"We are who say we are. Naturally Serious checks every box and is cleanly and ethically developed. Our target consumers are skin-conscious, socially responsible, and results driven—and demand the same from their skin care products.  As such, we are thrilled to have Sephora as our exclusive retail partner, and at launch will be included in their Clean at Sephora offering," says June Jacobs, CEO.

In a market that is generally moving towards clean, conscious beauty, Naturally Serious strives to push the industry even further with seven debut products that are free of B.A.D. ingredients (Banned, Ambiguous, Debatable) that researchers and consumers recognize as potentially harmful: parabens, phthalates, preservatives, PEG, formaldehyde, petrolatum, mineral oil, sulfates, silicones, drying alcohols, artificial colors and artificial fragrances. 

What each multi-action formula does contain is a patented, clinically tested Anti-Pollution Blend of 6 anti-oxidants (pomegranate, goji berry, grape seed, green tea, red tea and white tea) that outperforms other widely used naturals to combat visible signs of aging and skin damage caused by UV rays, pollution, free radicals and other environmental aggressors. This potent antioxidant blend works synergistically with an exclusive Active Rescue Complex (edelweiss, imperatoria, swiss stone pine and ViaPure® Coleus), which helps promote natural cell renewal for skin that appears brighter, healthier and even-toned. 

"When we set out to develop this brand, we found that most skin care fell into one of two categories: natural or clinical," says Rochelle Jacobs, Managing Director. "We wanted to create something unique at the intersection of both that was still approachable and affordable. We're thrilled to be included in Sephora's new clean category to make shopping for clinical and natural products that much easier."

Naturally Serious is now available on and will be available in select US stores on 8/24/18. 

Clean. Natural. Serious. Naturally Serious takes your skin seriously! Cleanly and ethically developed without BS, Naturally Serious products combine powerful ingredients with cutting-edge technology for clinically advanced results. Through sun, sweat and environmental stress, Naturally Serious works over time to detox your skin from free radicals, dead cells and pollution. Utilizing the best of nature and science, it even helps repair the look of past skin damage and helps to reduce the appearance of fine lines, wrinkles and dark spots caused by photoaging. Finally, you can (literally) put your best face forward. For more information on Naturally Serious Skin Care, please visit Join the conversation on Instagram at @naturallyseriousskin using the hashtag #naturallyseriousskin.

Since its debut in North America 20 years ago, Sephora has been a leader in global prestige omni-retail, teaching and inspiring clients to play in a universe of beauty and wellness, while creating the world's most loved beauty community. With an unbiased approach to experiential retail through its expertise, innovation and entrepreneurial spirit, Sephora invites clients to play with 14,000 products from 200 carefully curated brands, enjoy personalized services at the Beauty Studio aided by digital innovations, and engage with expertly trained beauty advisors in more than 400 stores across the Americas, as well as 600 locations inside JCPenney. Clients can also experience Sephora online and through mobile apps, and access the free-to-join Beauty Insider program that offers unique rewards and experiences across three spending tiers. Let's Beauty Together. For more information, visit:  and @Sephora on social media.


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