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DO Global Unveils New Brand Identity at ChinaJoy Conference


DO Global Unveils New Brand Identity at ChinaJoy Conference

PR Newswire

SHANGHAI, Aug. 6, 2018 /PRNewswire/ -- DO Global, a mobile developer and an ad platform operator based out of Beijing, China, officially unveiled its new logo, core values, and company vision at the 2018 ChinaJoy conference in Shanghai.

DO Global's booth at ChinaJoy conference

A spinoff company originating from Baidu's Global Business Unit, DO Global aims to continue its work as a top mobile developer worldwide and to help Chinese developers expand their business overseas. DO Global's core values are optimism, technologism and globalism, with the goal of making globalization simpler. At the ChinaJoy event, DO Global also revealed its new logo based on the "particle system" school of design. The logo represents advanced technology, diversified business and a culture of inclusivity.

DO Global - Make Globalization Simpler

DO Global CEO Mr. Johnson Hu said, "DO Global isn't just a name; it's also an attitude. It shows our confidence and determination to help businesses grow globally. We hope that in the future we can work with our partners to make globalization simpler, through our tireless pursuit of better technology and user experience."

Currently, DO Global's apps have more than 250 million monthly active users in over 200 countries worldwide. In 2018, app analytics platform App Annie named ES File Explorer one of the most outstanding apps in the "One Belt One Road" initiative, and DU Recorder entered into a strategic partnership to promote the classic arcade game KOF '98 UM OL (The King of Fighters 98 Ultimate Match Online). Thanks to its large contingency of developers and users, DU Ad Platform has grown into one of the world's foremost mobile advertising platforms. DU Ad Platform is used by 2,400 developers from more than 20 countries around the world, and has an inventory covering 800 million monthly active users.

About DO Global

DO Global (formerly Baidu's Global DU business) is a world leading mobile Internet brand that has been independently operated since May 2018. Its products include a suite of international mobile apps and the advertising platform DU Ad Platform. Thanks to a long-term focus on developing and operating international products and services, DO Global stands as an experienced leader in the field of global business. DO Global is dedicated to creating lasting value for its users with high quality apps in the categories of tools, content and social. With the support of its AI-enhanced ad platform, DO Global aims to make global user acquisition and monetization easy for developers everywhere.

To learn more, please visit the DO Global website at:

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