Market Overview

Bond No. 9 New Bond St.


Bond No. 9 New Bond St.

Bond No. 9's home base, Bond Street, used to be a quiet, modest NoHo side street.

NO LONGER. Suddenly it's a hotspot, thronged with see-and-be-seen young celebs and attendant paparazzi.

So of course we created New Bond St.--a modern gourmand oriental scent just for them.

PR Newswire

NEW YORK, Aug. 6, 2018 /PRNewswire/ -- Here at Bond No. 9, we've always loved the low-key, unassuming, out-of-the-way NoHo side street that's been our headquarters and flagship since 1999. Today, this two-block cobblestoned stretch is no longer unassuming. Sure, it still exudes a vintage Downtown vibe. But dramatic changes have taken place on Bond Street. Over the past several years, it's evolved into a zone of casually elegant fabulousness for the millennial supermodels, the iconic movie stars, the politicos and business tycoons who've moved into the minimalist starchitect condos now punctuating Bond Street. Not to mention the paparazzi and bloggers who follow in their wake and the savvy young shoppers frequenting the indie boutiques and A-list destination restaurants that've sprung up as if by magic.

Experience the interactive Multichannel News Release here:

Bond No. 9. New Bond St.

Of course we're proud to have been pacesetting pioneers down here; we're also eager to welcome the latest residents and the throngs of visitors who regard the revamped Bond Street as their favorite New York turf. So we've created a scintillating eau de parfum that's as woke, style-wise, as they are. Arriving on counter September 15, New Bond St., a rich, strong, very sexy, multi-sexual gourmand oriental scent. It starts out with a wake-up call: citrusy bergamot, pepper and dewy muguet—the only floral in this scent. Then come the edible mid-notes: soothing cocoa, high-energy coffee beans and creamy chestnut. And finally, exotica: lingering patchouli, vanilla and sandalwood, mingled with feral leatherwood.

Like its locale, the New Bond St. superstar bottle couldn't possibly be more of an of-the-moment fashion statement: a fierce black leopard print resides on an arrogant, totally unexpected fire-engine, million dollar red background, with the Bond No. 9 token logo front and center in gold relief.

New Bond St. arrives on counter: September 15, 2018 and will be sold at Bond No. 9 New York Boutiques, Saks Fifth Avenue nationwide, select Bloomingdales stores, Harrods UK, Selfridges UK and

Price: New Bond St., 100ml, $405 
New Bond St. Swarovski Limited Edition, 100 ml, $485

Bond No. 9 new flagship boutique.


Bond No 9. New Bond St.


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