Market Overview

Nameplates Take on New Importance in Global Automotive Markets


Nameplates Take on New Importance in Global Automotive Markets

Lapeer Plating + Plastics is a leader in nameplate design and manufacturing

PR Newswire

LAPEER, Mich., Aug. 6, 2018 /PRNewswire/ -- What's in a name?  In a word, everything. 

As automotive products become more global, and more competitive, the way their names are showcased on them becomes hypercritical for vehicle manufacturers.

"The global markets are incredibly competitive and manufacturers need their products to stand out," says Dean Harlow, Chief Executive Officer of Lapeer Plating + Plastics (LP+P), the premier manufacturer of Class A, high visibility automotive components, including nameplates. "Nameplates are one important way to do that. We have to be progressive and innovative with our nameplate designs to grab consumers' attention."

Harlow, a 25-year veteran of General Motors, notes that the need for brand awareness and product differentiation has grown as the automotive market has segmented and globalized bringing more and more competition and more and more nameplates into each market.

"With nameplates, we're essentially putting the signature on our customers' products," says  Harlow.  "The vehicle name, or brand, is its promise to customers.  It has to be executed flawlessly."

Lighted badges are the newest and hottest concept in vehicle nomenclature. LP+P designs lighted badges as well as in-chrome and "paint-over-chrome" designs and emblem inserts that provide color, depth and metallic sheen to vehicle nameplates.

"Lighted badges are just beginning their transition from concept to production units," said Harlow.  "LP+P has an active R&D team that has been working on innovations like lighted badges. It's our job to be ahead of the curve so we're ready to meet our customer's needs on their timeline."

The company also produces exterior and interior decorative trims, ornamentation, moldings and grilles, all of which assist manufacturers to distinguish their vehicles on the road. LP+P provides components for a number of domestic and international manufacturers including General Motors (Buick, Cadillac, Chevrolet, GMC), FCA (Dodge, RAM), Ford, Nissan, Volkswagen, Tesla as well as dozens of tier suppliers.

For more on LP+P, visit

About Lapeer Paint + Plastics

Founded in 2010, LP+P restructured its management team and named Dean Harlow CEO in 2017.  Since then the company has expanded its manufacturing flexibility and capacity, added automation, reduced costs and improved its quality controls.  The company's goal is "to be the supplier of choice" and its mission is to exceed customer expectations by delivering highest quality, innovative products on time and at a fair price.  

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SOURCE Lapeer Plating + Plastics

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