Market Overview

Rumble And SB Projects Launch At-Home 360, LLC


Rumble And SB Projects Launch At-Home 360, LLC

PR Newswire

NEW YORK, Aug. 3, 2018 /PRNewswire/ -- Rumble, a boxing-inspired group fitness company, and Scooter Braun's SB Projects, have announced a new venture entitled At-Home 360. At-Home 360 will be an elevated digital fitness experience, utilizing Rumble branded content, with the ability to be streamed ubiquitously. The company will create proprietary fitness equipment to tandem with the digital programming, in addition to integrating celebrity trainers in all endeavors.

Based on the sweet science of boxing, Rumble's 45-minute, 10 round, strength and conditioning class, has quickly become one of the nation's leading group fitness workouts. Rumble, which operates multiple locations in New York City and Los Angeles, is expanding to San Francisco, Washington DC, and Philadelphia later this year. The hit class has become a staple fitness destination for the industry's elite including Justin Bieber, Kendall Jenner, Hailey Baldwin, Jason Derulo, David Beckham, and Kevin Hart. In 2019, Rumble will open their first location using a new treadmill-based concept.

By using world-class celebrity trainers at locations across the US, along with superior 'Hollywood' style production and talent, At-Home 360 will deliver a fun and effective fitness experience at home. Content will include a wide array of boxing, running, rowing, circuit training and cycling programming tailored to meet each individual subscriber's goals.

Under it's umbrella, At-Home 360 will house a full-service talent management division, which will represent select Rumble celebrity trainers. The division will develop, coordinate and facilitate talent opportunities using Scooter Braun and SB Projects' extensive knowledge of brand management and entertainment.

"Rumble is the most disruptive brand to emerge in the fitness industry in the last decade. When matched with what we have created at SB projects, Rumble will be the perfect storm of digital fitness and entertainment," says Scooter Braun, Founder of SB Projects.

Rumble Co-Founder and Chief Brand Officer Eugene Remm adds, "I've known Scooter for years and he's an amazing developer of both, content and talent. Together, we will redefine what it means to work out at home."

"With Scooter, his COO Scott Manson, and the rest of the SB Projects team, we will bring the magic of Rumble into people's homes on any device they choose or via our proprietary equipment," says Andy Stenzler, Co-Founder and CEO of Rumble.

For more info on Rumble locations and classes, please visit:, and follow along on Facebook at @RumbleBoxingOfficial and Instagram at @Rumble_Boxing.

Rumble is a boxing-inspired group fitness company with locations in NYC. Rumble also has studios opening in LA, SF, Wash DC, and Philly. Rumble is a 45-minute, 10 round, full-body strength training and conditioning workout crafted around specially designed water-filled, teardrop-style boxing bags. The music is Modern Classics that blend relevant music in hip-hop and house with timeless classics (think Biggie and Tiesto) customized into mash-ups and remixes that are specific to Rumble. Additionally, Rumble will be opening the first location of its new treadmill-based concept in 2019. Rumble is backed by industry leader Equinox, the operator of 91 upscale, full-service clubs across the world.

SB Projects is a diversified entertainment and media company founded by Scooter Braun with ventures at the intersection of music, film, television, technology, brands, culture, and social good.  In addition to managing a roster of some of the biggest names in entertainment, including Justin Bieber, Zac Brown Band, Ariana Grande, Kanye West and Karlie Kloss, Braun and his team have grown their film and television division and continue to impact new verticals under their tech incubator, Silent Labs, which holds investments in Uber, Spotify, Songza, Casper, Waze, and Pinterest among others. 

Founded in partnership with Scooter Braun's SB Projects and Rumble, At-Home 360 is a full-service talent management company, which will represent select Rumble celebrity trainers. At-Home 360 will develop, coordinate and facilitate all talent opportunities by leveraging its extensive knowledge of fitness, brand management and entertainment. The company is also developing elevated digital fitness programming to be streamed everywhere, as well as proprietary fitness equipment. Content will include a wide array of boxing, running, rowing, circuit training and cycling programming tailored to meet each individual subscriber's goals. By using the world-class celebrity trainers featured at Rumble locations, in conjunction with superior Hollywood-level production and talent, At-Home 360 will redefine the future of fitness and entertainment.

Media Contact:
Samantha Wenig
London Misher Public Relations

For SB Projects Inquiries:
Stephanie Jones & Kirby Allison

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