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"Don't Sweat the Small Stuff" - Minnesota Startup NoSweat Inks Deal with PGA TOUR


"Don't Sweat the Small Stuff" - Minnesota Startup NoSweat Inks Deal with PGA TOUR

PR Newswire

MINNEAPOLIS, Aug. 2, 2018 /PRNewswire/ -- NoSweat ( recently announced that it signed a deal to become an Official Licensed Partner of the PGA TOUR. A disruptor in the sweat technology performance space, the Minnesota startup has stormed onto the scene over the last 13 months, boasting an impressive roster of investors and partners, including a growing number of notable athletes.

As seen in Forbes, BuzzFeed, Men's Health, the Washington Business Journal and CNBC, NoSweat liners are being worn inside hats and helmets by winners on the PGA TOUR, NHL champions, NFL stars, NASCAR drivers, and Major League Baseball players alike. Among the company ambassadors are PGA TOUR members Stewart Cink and Scott Langley; T.J. Oshie of the Stanley Cup Champion Washington Capitals; NFL players Brandon McManus of the Denver Broncos and Golden Tate of the Detroit Lions; former CY Young winner Dallas Keuchel, member of the 2017 World Series champion Houston Astros; and Washington Nationals first baseman Matt Adams.

NoSweat's patented SweatLock™ technology instantly absorbs sweat and dries immediately, allowing users to perform at their best, without the distractions that traditionally come with sweat. Hygiene is another key component that NoSweat prides itself on, helping to eliminate sweat stains and deterioration to headwear, along with helping prevent acne caused by headwear.

The sweat absorbing disposable liner works with hats, helmets, hard hats, and visors. Its simple peel and stick application allows users to stay dry on-the-go and works with any sports or outdoor activity that involves headwear.

"Golf has been a space that has seen tremendous success and validity for the brand," said NoSweat Chief Operating Officer Jared Robins. "We are a top seller in the golf space on Amazon and have strong distribution in golf stores and pro shops nationwide. As a small startup seeing exponential growth over the last year, we couldn't be more excited to become an official licensed partner of the PGA TOUR."

NoSweat is focusing on expanding its footprint in the construction, industrial, military, and food prep industries in the coming months. The company firmly believes that tapping into these additional markets will be crucial for the growth of the brand. NoSweat has already seen strong demand and positive feedback in these spaces, mimicking the success it currently has in the sports and recreational spaces.

About NoSweat

NoSweat is a lifestyle brand and manufacturer of products, 100% USA made, built to increase performance, safety and hygiene for anyone who sweats and wears some type of hat, helmet, visor or hard-hat. NoSweat's goal is to provide innovative products that improve how people work, play and live. Founded in 2008 by Justin Johnson and based out of Minneapolis, NoSweat offers a growing, patented line of sweat-absorbing solutions that are unique to the sports, construction, industrial, food prep, military, and municipal spaces. Learn more about NoSweat at:

Media Contact:
Jared Robins
Chief Operating Officer

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