Market Overview

Children's Safety Swimwear Brand Splash About Calls for Introduction of Baby Swim Lessons as CDC Says Drowning Is the Leading Cause of Death in Children Under 4

Share:

Children's Safety Swimwear Brand Splash About Calls for Introduction of Baby Swim Lessons as CDC Says Drowning Is the Leading Cause of Death in Children Under 4

PR Newswire

LONDON, Aug. 2, 2018 /PRNewswire/ -- Splash About, the leading British brand of baby and children's safety swimwear, which now retails in the USA, today commented on the latest CDC figures that show unintentional drowning is the leading cause of death in children under the age of four, after congenital defects. 

"The American Academy of Pediatrics currently recommends swimming lessons from the age of four; in the UK babies typically start swimming lessons from six months," comments Splash About CEO Bernadette Spofforth

"Around one fifth of drowning deaths – that's 700 every year – involve children. Swimming is an important life skill, so starting teaching children to swim as early as possible is the best prevention against drowning and will help to reduce the most common preventable cause of child death," Bernadette added.

Splash About designs and develops some of the most advanced swimming products for babies and children on the market today, the brand is synonymous with keeping children safe in and around water. It is credited with creating the first Float Jacket for children using an innovative system of adjustable floats which can be removed for maximum balance and control in the water.

Splash About's multi award-winning range of learn to swim FloatSuits are suitable from 12 months to six years. Designed to specifically to support children in the water by ensuring that they are in the correct position for learning to swim, floats can gradually be removed over time, until children can swim confidently unaided. FloatSuits are ergonomically designed and are comfortable for all day wear around the pool.

"Ensuring that children can swim strongly and confidently is key when playing in and around water," continues Bernadette.

"Wearing the appropriate swimwear facilitates water safety – and this is at the heart of the Splash About brand. Although stricter regulations for private pools were introduced earlier this year in California, this needs to be in conjunction with swimming lessons from an early age, the appropriate swimwear when playing in or near water and above all parental vigilance, to help prevent unnecessary child death from drowning."

Splash About is a UK-based company that designs and retails globally, some of the most advanced safety swimwear for babies and young children. All Splash About products have been tested and approved for sale in the United States.

Media contact for hi-res photography, samples or interview:
Victoria McQuade 
199494@email4pr.com 
+ 44 7800 764673
Please note Victoria is based in the UK 5 hours ahead of the East coast & 8 hours ahead of the west coast. 

https://us.splashabout.com/
Facebook.com/SplashAboutUSA 
Twitter @SplashAboutUK
Instagram – SplashaboutUK
View our one minute You Tube video on Splash About's FloatSuits here

Cision View original content with multimedia:http://www.prnewswire.com/news-releases/childrens-safety-swimwear-brand-splash-about-calls-for-introduction-of-baby-swim-lessons-as-cdc-says-drowning-is-the-leading-cause-of-death-in-children-under-4-300690965.html

SOURCE Splash About

View Comments and Join the Discussion!