Market Overview

NewAir Launches New Website: Chooses Shopify as Best-in-Class eCommerce Platform


NewAir Launches New Website: Chooses Shopify as Best-in-Class eCommerce Platform

Enhanced Design Highlights Lifestyle Inspiration and Education

PR Newswire

CYPRESS, Calif., August 2, 2018 /PRNewswire-PRWeb/ -- NewAir Appliances has launched a redesigned and re-platformed version of their website. The new design features fresh lifestyle imagery to inspire consumers and a blog dedicated to providing the latest information about small home appliances; all built on Shopify's best-in-classs ecommerce platform.

Working with digital agency 530MediaLab, the new layout aims to provide an enhanced user experience that makes it easier for customers to find what they need. "Whether someone is looking for information on how to air condition their home or they already know the exact model of cigar humidor they want, our new website makes it easier than ever to get to the right page, right away," said Brandon Wong, eCommerce Manager at NewAir Appliances.

In addition to product information, the website also features a new and improved blog with inspiring articles that answer consumers' questions about lifestyle topics and product-related inquiries.

As part of the website redesign, the company has also worked to integrate content across social media platforms like Instagram and YouTube. Streamlined branding creates a cohesive look across channels to provide consumers information and inspiration wherever they are online.

"Overall, our goal as a company is to be the most trusted name in compact appliances, and our new website gets us closer to that goal by continuing to build trust with our customers," said Wong. "We've got a great new look, loads of useful information and plenty of photos to inspire customers to add a little magic to their everyday living."

To explore NewAir's redesigned website and blog, visit

About NewAir Appliances
California-based NewAir Appliances is a family-owned manufacturer and distributor of compact home appliances, including everything from beverage coolers to portable laundry solutions. Their wide range of products are carried by the largest retailers in North America, and NewAir is dedicated to exceptional customer service at their responsive in-house call center. NewAir's focus on value and quality over the past 15 years has made them one of the most trusted names in home appliances. See all of their products at

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Watch us on YouTube @NewAirUSA

Media Contact:
Andrew Stephenson, Director of Product Marketing
Email: press (at)
Tel: (657) 257-4326



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