Market Overview

Introducing Schmitty's Tobacco-Free and Nicotine-Free Herbal Snuff


Introducing Schmitty's Tobacco-Free and Nicotine-Free Herbal Snuff

Rockford Innovations launches alternative to smokeless tobacco that delivers the full flavor and experience customers want without tobacco or addictive nicotine

PR Newswire

SEATTLE, Aug. 1, 2018 /PRNewswire/ -- Today, Rockford Innovations is pleased to announce initial availability of Schmitty's Herbal Snuff, which replicate the taste, texture and experience of tobacco-based smokeless chew, but without the harmful effects of nicotine and tobacco.  Initially available in three flavors; Original, Wintergreen and Mint.  They're all designed to meet the needs of customers who want to enjoy the experience and taste of smokeless tobacco brands but without the harmful side effects.

Schmitty's Snuff logo

A Search for Alternatives

The need for a tobacco-free smokeless snuff is clear to anyone who is currently a user of smokeless tobacco products; they are addictive and dangerous to long-term health and financial well-being.  The need for herbal alternatives has resulted in an expanding marketplace, but the existing offerings all fail to replicate the essential taste, texture and experience of smokeless tobacco products.  As a result, customers who are seeking an alternative to addictive tobacco products often revert-back to tobacco use due to the marked difference between the taste and texture of the herbal alternatives not meeting their expectations. 

"The challenge we faced was to create healthier snuff for customers that didn't fall into the easy trap of over-flavoring to mask the difference in the underlying product" said Pam Schmitt, CEO of Rockford Innovations.  "We developed a proprietary production process that effectively replicates the complexity that comes from curing tobacco to create a product that is tobacco-free which replicates the experience and taste profile customers demand."

Doyles Sheehan, a leading distributor of consumer products to convenience store markets, will be releasing the product to a limited number of convenience stores in August.  "As a supplier to retailers throughout the Pacific NW, we have stores asking for a viable alternative product and Schmitty's has the taste and texture customers are demanding", said Sean Murphy, director of procurement for Doyles Sheehan.  Interested retailers can either contact their Doyles Sheehan Representative or visit for samples or point of sale packs.

Rockford Innovations focuses on developing products that promote healthier lifestyles for individuals by identifying areas where consumers struggle to make healthy life choices. Schmitty's Herbal Snuff and related trade dress are trademarks of Rockford Innovations.

For product information:


Cision View original content with multimedia:

SOURCE Schmitty's Snuff

View Comments and Join the Discussion!