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Web Design Company, Lounge Lizard, talks about the Must Have Web Design Features

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Web Design Company, Lounge Lizard, talks about the Must Have Web Design Features

PR Newswire

NEW YORK, August 1, 2018 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as a top web design company within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."

When you are considering building a website for your business it can be difficult to know which features are more important than others. That is perfectly understandable as the world of web design and development changes as we develop innovative technology and different ways of approaching and solving problems. With that being said, there are still specific elements that have proven to be staples for a successful website. Today NY based web design company, Lounge Lizard, talks about the Must Have Web Design Features.

  1. Intuitive navigation. Users must be able to find what they are looking for and that process absolutely needs to be easy and intuitive. Sites are difficult to navigate often cause frustration and annoyance to users which are not things you want to do if you expect to keep those users coming back. This can be accomplished by using standard menu icons and menu placement, using a simple menu, using only a few layers for navigation depth, and incorporating dropdown menus when sites get larger and more complex. The right color scheme helps as well because you want navigation options to be visually highlighted for the user.
  2. Calls-to-action. A website without a call-to-action (CTA) is a website without a purpose. Every website should have a point or something you are trying to accomplish from selling products to newsletter signups to changing opinions. No matter what the goal you need CTA's to accomplish it. CTAs should be used on pages to help funnel users towards the ultimate goal and if your site is missing them then you are missing out on conversions.
  3. Search functions. Search functions are an absolute must for websites with any level of depth. We have become a very impatient and lazy society when it comes to the internet. People expect instant gratification and limited time spent hunting for what they want which is exactly why having a search function on your site to help speed up that process is critical. As an added bonus, a search function is a helpful tool to track what people are looking for on your site and the terms they use for searching which are useful insights.
  4. An About Us section. Most of the time on the internet trust is an earned commodity. One way people develop trust is by learning about who they are dealing with, what their values are, and what their goals are. A well-crafted About Us page accomplishes all of that along with telling your brand story. You want to tell people who you are, where you are, why your company exists, why you decided to go into business in the first place, what your values are, and how you help people solve the problems they are coming to your site to resolve.
  5. Open space. Open space should always be used on a website because clutter is distracting. People go to a website because they have a problem to be solved or a need to be filled. When they arrive at your site they want to find what they are looking for quickly and easily. A complex, cluttered website does not make that task easy while using space helps make it easier and can emphasize essential aspects such as CTA's.

Lounge Lizard New York Web Development is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.

Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, ken.braun@loungelizard.com

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SOURCE Lounge Lizard

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