Market Overview

Visit Savannah Unveils New Ad Campaign from Paradise Advertising


Visit Savannah Unveils New Ad Campaign from Paradise Advertising

Alluring photography and cheeky copy highlight the destination's extraordinary brand development

PR Newswire

ST. PETERSBURG, Fla., Aug. 1, 2018 /PRNewswire-PRWeb/ -- Visit Savannah has debuted its new advertising campaign featuring the tagline, "This isn't ordinary. This is Savannah." Developed by Paradise Advertising & Marketing, the campaign utilizes unique photography to convey the quirky, unexpected vibe of the city.

Showcasing many of Savannah's most recognizable and charming locales – from the famously haunted Hamilton-Turner Inn and the colorful Gingerbread House to the iconic Forsyth Park and Wormsloe State Historic Site – the campaign highlights the city's enchanting ambience and inviting beauty.

"Our campaign was driven by two things. The first was research, which enabled us to know and understand our target market – who they are, what they expect to find in Savannah and what they hope to find there," said Tom Merrick, Chief Creative Officer at Paradise. "The second driver was our own experience in the destination, where we discovered that Savannah is the quintessential Southern city, but with a twist. It is elegant, yet unpredictable. Classy, yet eccentric. Savannah really is anything but ordinary. After that epiphany, the campaign quickly came to life."

Renowned D.C. photographer Cade Martin was selected by the agency to bring the integrated campaign to life. Aside from showcasing the beauty of Savannah, the campaign needed to convey the surprising nature of the city and its people. Martin's fearless, yet ethereal, storytelling-through-photography approach was the perfect complement to the copy and art direction.

The campaign will inspire leisure and business travelers to visit and explore the city's new hotels, award-winning restaurants, and revered historic sites. Joseph Marinelli, President of Visit Savannah, said, "Our goal was to showcase the destination through arresting, page-stopping visuals, and Paradise achieved this goal and then some."

The campaign will run nationally across print, digital and social. The in-print creative may be seen in leading publications such as Atlanta Magazine and Travel + Leisure.

CLIENT – Visit Savannah
Joseph Marinelli, President
Jeremy Harvey, VP, Communications & Marketing

AGENCY – Paradise Advertising & Marketing
Chief Creative Officer / Copywriter: Tom Merrick
Creative Director / Art Director / Designer: Glenn Bowman
CEO: Barbara Karasek
EVP: Tony Karasek
VP, Client Services: Rudy Webb
Photographer: Cade Martin
Producer: Kimbrough McEniry
Wardrobe: Pascale Lemaire
H&M: Alaina Debernardis


SOURCE Visit Savannah

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