Market Overview

American Honda Reports July Sales Results

Share:

American Honda Reports July Sales Results

- All-new 2019 Acura RDX scores second-consecutive sales record with 5,784 units sold in July

- Honda Pilot sales continue momentum - jumping another 30.5% in July, bolstered by redesigned 2019 model

- Honda CR-V sales top 32,000 for the month - advancing industry retail SUV sales leadership

- New Honda Insight quickly posts nearly 2,000 sales in its first full month even before marketing launch

PR Newswire

TORRANCE, Calif., Aug. 1, 2018 /PRNewswire/ --

American Honda

Honda

Acura

Total

Cars

Trucks

Total

Cars

Trucks

Total

Cars

Trucks

138,602

61,714

76,888

125,355

58,643

66,712

13,247

3,071

10,176

-8.2%

-19.3%

+3.2%

-8.4%

-19.2%

+3.8%

-6.6%

-21.5%

-0.9%

The Acura RDX set a second consecutive monthly sales record in July, just two months after the all-new 2019 RDX launched in the marketplace.

"For the first time in our company's history, the Honda brand is on pace this year to sell more light trucks than passenger cars," said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division. "Honda's unique flexibility within our U.S. manufacturing operations has played a critical role in our ability to adjust our production mix and capitalize on the market's shift toward light trucks."

Honda


BRAND REPORT

Sales Highlights


Model Notes

While one less sales weekend than the same period in 2017 led in part to a dip in sales, customers showed a preference for the brand's light trucks including the refreshed-for-2019 Pilot and HR-V, and hot-selling CR-V.


As the retail best-selling car in America in 2016, 2017 and 2018, Civic is in a race with itself as Honda continues to prove that America still loves a topnotch passenger car.





With the refreshed 2019 Pilot going on sale July 16, Honda's three-row SUV extended its winning streak of sales increases to 11 straight months, jumping 30.5% on sales of 13,026 vehicles.



CR-V delivered again in July with sales of 32,844 units, an increase of 3.4%.

Despite the shorter sales month and tight supplies, Civic sales remained strong in July with more than 26,000 units sold.

The 2019 refresh of Pilot adds more rugged character to Honda's sophisticated 3-row SUV, which is seeing big sales increases with a dedicated production line in Alabama.

Sales of the brand-new Honda Insight jumped out to a strong start with 1,972 units sold in its first full month on the market.


 

Acura


BRAND REPORT

Sales Highlights


Model Notes

Acura light trucks returned as a 1-2 punch powerhouse with the new RDX posting a second consecutive monthly sales record and MDX contributing strong sales boosted by a refreshed 2019 model that entered the market on July 17.


Last year's update to the TLX, including the A-Spec model, has been well received by the market, with TLX outselling BMW 3-Series and Audi A4 on a retail basis in the first half of 2018.

RDX sales totaled 5,784 for the month — a new July record.

The just-refreshed MDX, with a new A-Spec variant for 2019, helped the perennial best-seller to more than 4,300 sales in July.


The addition of Acura's A-Spec package to the 2019 MDX lineup adds a new dimension to America's all-time best-selling 3-row luxury SUV.





 


American Honda Vehicle Sales for July 2018




Month-to-Date

Year-to-Date




July 2018

July 2017

DSR** %
Change

MoM %
Change

July 2018

July 2017

DSR** %
Change

YoY %
Change



American Honda Total

138,602

150,980

-4.4%

-8.2%

926,426

942,866

-2.3%

-1.7%



Total Car Sales

61,714

76,468

-15.9%

-19.3%

432,859

464,535

-7.3%

-6.8%



Total Truck Sales

76,888

74,512

7.5%

3.2%

493,567

478,331

2.6%

3.2%



Honda

Total Car Sales

58,643

72,557

-15.8%

-19.2%

406,357

435,577

-7.2%

-6.7%



Honda

Total Truck Sales

66,712

64,246

8.2%

3.8%

434,169

419,241

3.0%

3.6%



Acura

Total Car Sales

3,071

3,911

-18.2%

-21.5%

26,502

28,958

-9.0%

-8.5%



Acura

Total Truck Sales

10,176

10,266

3.3%

-0.9%

59,398

59,090

0.0%

0.5%



Total Domestic Car Sales

49,597

65,976

-21.7%

-24.8%

364,762

382,502

-5.2%

-4.6%





Honda Division

46,674

62,129

-21.7%

-24.9%

339,330

354,163

-4.7%

-4.2%





Acura Division

2,923

3,847

-20.9%

-24.0%

25,432

28,339

-10.8%

-10.3%



Total Domestic Truck Sales

76,888

74,512

7.5%

3.2%

493,567

478,331

2.6%

3.2%





Honda Division

66,712

64,246

8.2%

3.8%

434,169

419,241

3.0%

3.6%





Acura Division

10,176

10,266

3.3%

-0.9%

59,398

59,090

-0.0%

0.5%



Total Import Car Sales

12,117

10,492

20.3%

15.5%

68,097

82,033

-17.5%

-17.0%





Honda Division

11,969

10,428

19.6%

14.8%

67,027

81,414

-18.1%

-17.7%





Acura Division

148

64

140.9%

131.3%

1,070

619

71.9%

72.9%



Total Import Truck Sales

0

0

0.0%

0.0%

0

0

0.0%

0.0%





Honda Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%





Acura Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%


   MODEL BREAKOUT BY DIVISION


Honda Division Total

125,355

136,803

-4.6%

-8.4%

840,526

854,818

-2.2%

-1.7%





* ACCORD

24,927

30,903

-16.0%

-19.3%

163,217

190,994

-15.0%

-14.5%





* CIVIC

26,311

36,683

-25.3%

-28.3%

202,553

212,446

-5.2%

-4.7%





  CLARITY

1,615

116

1,350.3%

1,292.2%

9,425

410

2,185.9%

2,198.8%





  CR-Z

0

50

-100.0%

-100.0%

34

598

-94.3%

-94.3%





* FIT

3,818

4,804

-17.2%

-20.5%

28,882

31,126

-7.7%

-7.2%





  INSIGHT

1,972

1

205,316.7%

197,100.0%

2,246

3

74,346.1%

74,766.7%





 CROSSTOUR

0

1

-100.0%

-100.0%

0

5

-100.0%

-100.0%





* CR-V

32,844

31,761

7.7%

3.4%

212,424

219,017

-3.6%

-3.0%





  HR-V

9,085

9,779

-3.2%

-7.1%

54,640

56,407

-3.7%

-3.1%





  ODYSSEY

9,269

10,134

-4.7%

-8.5%

60,524

58,290

3.2%

3.8%





  PILOT

13,026

9,985

35.9%

30.5%

89,105

64,340

37.7%

38.5%





  RIDGELINE

2,488

2,586

0.2%

-3.8%

17,476

21,182

-18.0%

-17.5%



Acura Division Total

13,247

14,177

-2.7%

-6.6%

85,900

88,048

-3.0%

-2.4%





  ILX

874

1,322

-31.1%

-33.9%

6,400

6,471

-1.7%

-1.1%





  NSX

3

30

-89.6%

-90.0%

96

308

-69.0%

-68.8%





  RLX / RL

148

64

140.9%

131.3%

1,070

619

71.9%

72.9%





  TLX

2,046

2,495

-14.6%

-18.0%

18,936

21,560

-12.7%

-12.2%





  MDX

4,392

4,727

-3.2%

-7.1%

26,292

28,282

-7.6%

-7.0%





  RDX

5,784

5,539

8.8%

4.4%

33,106

30,808

6.9%

7.5%



Selling Days

24

25



178

177



















*    Honda and Acura vehicles are made of domestic & global sourced parts



**   Daily Selling Rate


 

Cision View original content with multimedia:http://www.prnewswire.com/news-releases/american-honda-reports-july-sales-results-300690261.html

SOURCE American Honda Motor Co., Inc.

View Comments and Join the Discussion!