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Online Marketing Agency, fishbat, Shares 10 Snapchat Hacks You Probably Didn't Know About

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Online Marketing Agency, fishbat, Shares 10 Snapchat Hacks You Probably Didn't Know About

PR Newswire

NEW YORK, Aug. 1, 2018 /PRNewswire-iReach/ -- In order to help businesses optimize their social media content, online marketing agency fishbat shares 10 Snapchat hacks you probably didn't know about.

While it might not be as big as Facebook, Snapchat is a quickly growing social media network that is incredibly popular with younger demographics. A comprehensive marketing strategy will consider the benefits of leveraging this platform for business growth, and the Snapchat hacks listed below will help companies better understand the platform and how to use it to their advantage.

Exceed the Text Limit. Normal snaps limit text to 31 characters, which can be difficult to work around when using the platform for marketing purposes. Go into a note taking app on the phone and copy a couple of lines of blank space. Go back to Snapchat and paste it in, and there will now be more space to write out a full advertisement.

It's Possible to Use Multiple Filters. While most people will send a snap with a single filter, it's actually possible to layer multiple filters onto one picture. Just swipe left to find an appropriate filter. Hold down on the filter, and swipe left again to add another option.

Utilize Geofilters. Marketing a local business is more effective when the reach is targeted to the surrounding areas. By paying a little extra to target snaps to a specific region, a company can see a much better return for their efforts.

Use Video Chat for Customer Care. Using Snapchat as a customer support solution may be a little bit unorthodox but being able to offer help through the video chat feature is a great way to demonstrate value to customers.

Take Advantage of Co-Marketing. By partnering with other businesses, a company can grow their brand and assist non-competitors with each business promoting the other on their own snaps. This cross promotion is a great way to get in front of an audience that a business wouldn't otherwise have access to.

Use Custom Colors to Stand Out. Using custom colors can be a great way to stand out from businesses that are less Snapchat-savvy. In order to build a filter with a specific color, find an emoji with an attractive hue and zoom up as much as you can on the edge of the icon until it becomes transparent enough for use.

Add Variation to Snap Text. Snapchat allows users to adjust the color of each letter of text individually, and it is an excellent way to make an advertisement pop with very little additional effort.

Create Content Designed for Portrait Mode. It may be tempting to turn the phone sideways to make more room for the video feed, but the majority of users are using their device in portrait mode. Design snaps to be as easy to watch as possible for the best return on investment.

Expand the Color Palette. Snapchat offers a variety of colors to work with when it comes to drawing content, but you can expand on this with gestural controls. Press down and swipe downward on the color slider for black, press down and swipe left for white, and dragging a finger from the color slider to the left and then down opens up pastels.

Use Snapchat For Market Research. Snapchat isn't as intuitive to use for most marketing teams due to the ephemeral nature of the content. Test out a variety of approaches to marketing the company and adjust as needed to find the format that works best.

ABOUT FISHBAT

fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, press@fishbat.com

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